Let's face it — dental marketing has become a jungle. Between rising costs, Google's ever-changing rules, and patients who click but never convert, it's easy to waste thousands without seeing results.

In this episode, I sit down with David Herman from Web Marketing for Dentists. David's helped over 2,000 practices generate $50 million in production — and today, he's breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do.

Here's what you'll learn:

✅ Why throwing money at ads doesn't automatically bring in patients

✅ The hidden dangers of a weak online presence

✅ Why video matters more than ever

✅ How to truly track your ROI from Google Ads

✅ What budget you really need for success

✅ Overwhelmed staff and lost leads

Your marketing shouldn't be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.

—

Key Takeaways

00:41 Introduction and Event Announcement

02:00 Meet David Herman: Expert in Dental Marketing

04:03 Understanding Dental Marketing Challenges

05:35 The Importance of ROI in Marketing

09:22 Building a Strong Online Presence

15:58 Tracking AdWords Results Effectively

19:20 The Science of Google AdWords

22:53 Targeting High-Value Procedures

30:56 Managing Overwhelmed Staff and Leads

34:55 Lightning Round Q&A

38:36 Conclusion and Special Offer

—

Connect with David

Want David and his team to take your marketing to the next level?

Head over to WM4D.com — or the full version, WebMarketingForDentists.com.

👉 Special Offer: Mention "Raving Patients" or Dr. Len to get one month of Google Ads management completely FREE (ad spend not included). It's your chance to test-drive real, strategic marketing without long-term risk.

David's helped generate over $50 million in production for dental practices across the US and Canada. If you're ready for patients who want implants, Invisalign, or other big-ticket procedures — instead of low-value cleanings — reach out and see what a focused strategy can do for your practice.

—

Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!