What You Will Learn

Getting Past No


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Daily life is full of negotiations that can drive you crazy.

  • Over breakfast you get into an argument with your spouse about buying a new car, your spouse thinks it's time but you say "we can't afford that right now"
  • You arrive at work for a meeting with your boss, you present her with a carefully prepared proposal for a new project, but she interrupts within the first minute and says "we already tried that and it didn't work.
  • During lunch you try to return a defective toaster you bought last week, but the store person refuses to refund or exchange the toaster because you don't have the receipt and that's "Store Policy"


This book will show you how to "get past no" via a 5 step process:

  • Step 1: Don't React (Go to the Balcony) 
  • Step 2: Disarm Them (step to their side)
  • Step 3: Change the Game (don't reject... reframe)
  • Step 4: Build he Golden Bridge (make it easy to say yes)
  • Step 5: Don't Escalate - Use Power to Educate (make it hard to say no)

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What You Will LearnBy Adam Ashton & Adam Jones

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