This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.

Discover the 4 tools - and 8 rules - of getting to The Point

Key themes in this episode.

1. Clarity: Essential for effective communication and differentiation.

2. Personal Branding: Importance of clear messaging and differentiation.

3. Sales & Marketing: Clear value proposition and purposeful communication.

4. Corporate Workshops: Teaching clear communication principles for business success.

5. Leadership Communication: Setting clear direction and avoiding confusion.

6. Storytelling: Utilising personal and organisational stories for branding.

7. Networking: Making people feel valued and interesting.

About Steve Woodruff

Steve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.

https://www.stevewoodruff.com/

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