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Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink.
https://serve.castfire.com/audio/5272093/TODD_ROGERS_2024-07-02-151633.64kmono.mp3
“Modern writers need extra help breaking through all the distractions.”
“Use fewer words.”
“Studies show that all-caps text does not enhance readers’ understanding.”
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By WGN Plus
4.8
6262 ratings
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink.
https://serve.castfire.com/audio/5272093/TODD_ROGERS_2024-07-02-151633.64kmono.mp3
“Modern writers need extra help breaking through all the distractions.”
“Use fewer words.”
“Studies show that all-caps text does not enhance readers’ understanding.”
Recent Posts
Second City Works presents “Getting to Yes, And”
Caroline Fleck – ‘Validation is Your Superpower’
.cls-7{fill:#fff;fill-rule:evenodd}
Laura Huang – ‘The Science of Gut Feelings’
.cls-7{fill:#fff;fill-rule:evenodd}
Lori Rosenkopf – “Unstoppable Entrepreneurs!”
.cls-7{fill:#fff;fill-rule:evenodd}
Rob Acton – ‘Discovering the Right Cause for You’
.cls-7{fill:#fff;fill-rule:evenodd}
Madeline Mann – ‘How To Get A Job’
.cls-7{fill:#fff;fill-rule:evenodd}
Click for more
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