In this What’s Next with Aki Anastasiou interview, gicom’s Stefan Hilger discusses how retailers can improve their profitability by using SAP solutions.

Hilger is a Co-Founder of gicom and an Executive Member of its board, where he is responsible for the company’s Sales and Marketing division.

He has spent over 25 years working to ensure that his global clients optimise their financial agreements, margins, and profitability.

In this What’s Next interview, Hilger shares how retailers can use SAP solutions in an increasingly competitive market to improve their profitability.

He explains how gicom plays an important role in this process, before revealing the key elements of good negotiating when trying to improve supplier terms.

Hilger expands on how SAP solutions help with this process, as well as the role of technology in retail negotiations in general.

He concludes the interview by outlining how SAP helps businesses anticipate market changes that can have a material impact on their profitability