What if you could double your money in one season with glamping tents? Zac Willms is pulling it off — and building a profitable outdoor brand in the process.

In this episode, Mike and Nate talk with Zac Willms, co-owner of a thriving glamping resort in Tobermory, Ontario. Zac shares how he turned a neglected trailer park into a profitable outdoor hospitality destination, the simple formula behind his success, and why buying an old campground might be the real cheat code.

We unpack everything from startup costs, seasonal cash flow, and staffing — to marketing strategy, zoning hacks, and influencer partnerships that built a 70% direct booking rate.

If you’re looking to create high-margin hospitality experiences without the complexity of hotel development, this one’s for you.

Connect with Zac:

Linkedin: Zac Willms

Website: Grotto Getaway

Instagram: @zacwillms

Facebook: Zac Willms 

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