Coaching Culture with Ben Herring

Glen Jackson: Talent doesn't always win: Building culture in the Fijian Drua.


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Glenn Jackson's remarkable rugby journey defies conventional paths. After an impressive playing career with Bay of Plenty, the Chiefs, and Saracens (where he earned Premiership Players Player of the Year), he pivoted to become a professional referee, officiating 32 Test matches before transitioning to coaching. Now head coach of the Fijian Drua, Jackson occupies a rare position of having played, refereed, and coached at elite levels.

What makes Jackson's perspective so valuable is his deep understanding of the delicate balance between traditional Fijian culture and professional rugby demands. "There's a huge change or element of speed around traditional culture and professional culture in Fiji," he explains. The Drua, comprised entirely of Fijian players, maintains strong connections to traditional practices like prayer, family bonds, and kava ceremonies while navigating the structured requirements of Super Rugby competition.

Jackson's coaching philosophy centers on creating an environment where players can reach their full potential. His initial approach focused on each player becoming "a leader of themselves" before attempting to lead others. This proved especially important given the unique pressures Fijian players face – many young athletes come from villages, have limited travel experience, and suddenly find themselves on billboards across the country.

The conversation reveals fascinating insights about team building across cultural contexts. Jackson organized his team culture around TIME: Togetherness, Investment, Memories, and Enthusiasm. The "memories" component highlights that beyond results, rugby creates lasting bonds. His experience as a referee also gives him unique perspective on coach-referee relationships, advocating for mutual understanding rather than antagonism.

What shines through most clearly is Jackson's genuine care for his players' development. "If you truly want to help someone and they can feel that, that's where the real power is," he shares. As the Fijian Drua continues evolving in Super Rugby, his approach offers valuable lessons for coaches at all levels about balancing performance expectations with cultural authenticity. Have you considered how cultural understanding impacts your approach to leadership?

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Coaching Culture with Ben HerringBy Ben Herring

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