In this episode of GMH Hotels, Sarah Dandashy and Steve Turk tackle the latest strategic moves re-shaping travel and hospitality. We start with how Death & Co. is disrupting hotel design by introducing a bar-first hotel brand that fuses nightlife and stay experiences.

Next, we examine why airlines are moving to premium, with JetBlue announcing a domestic first-class cabin in 2026 and what that signals for hospitality brands in guest segmentation and experience.

Then, we dive into how Mews is acquiring an AI firm to simplify hotel data usage and streamline operations.

We also review how IHG Hotels & Resorts is expanding its soft brand strategy amid its strongest-ever pipeline, and what it means when Accor confirms a potential IPO for its lifestyle division Ennismore.

Presented by ⁠⁠⁠⁠Lodgify⁠⁠

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