Business of Architecture Podcast

Goal Setting for Architects: Measurable Targets, Feedback, and Clarity | EP661


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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architects often feel stuck chasing "someday" goals, working harder but not getting closer to the practice or life they imagined. The real pain? Knowing you're busy, overwhelmed, and talented—yet still unclear about what you're aiming for or why progress feels so slow.

Enoch and Rion share how a small shift in how you think about targets, feedback, and your "default future" can reshape your practice and your life.

You'll hear how their own health scares and career detours uncovered blind spots they never saw coming.

You'll get a simple check-in across four areas of life and a fresh view of what real progress looks like.

  • Why one blunt question about your future makes it hard to keep tolerating the status quo.
  • The sneaky way "being busy" can drain your self-esteem and your team's drive.
  • A daily habit with a notebook that can expose what you truly want faster than any course.
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Business of Architecture PodcastBy Enoch Sears & Rion Willard

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