In the wild, wild west of the internet in the late 90’s and early 00’s, domain registration and hosting company GoDaddy made a name for itself as a plucky maverick. The company’s racy ads and irreverent humor might be memorable to some, but what happens when a brand matures beyond frat humor? In January 2020, GoDaddy launched a rebrand to shed it’s cheeky image and refine itself in order to reach a new focused audience. We chat with Chris Rushing, GoDaddy’s Brand Creative Director, who was heavily involved in the change of brand in partnership with agencies Lippincott and Koto.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic, matchstic.com / @matchstichouse (Instagram)
Hosted by Blake Howard, @blakehoward (Instagram) 
Co-hosted by Sarah Gail Hughes 
Edited by Matt Owen