Good Beer Hunting

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang's annual camping and music festival, Belgium Comes to Cooperstown. It's a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it's Belgian-inspired, as you'll hear U.S. brewers often say, or it's authentically Belgian, or Belgian style, or anyways strain, or it's some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what's happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that. But that's only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle. So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America's shores today. This episode is called "Vertical Integration" The history of Belgian brewing is full of farm-based brewing and close ties to local agriculture — something cider makers and farm-based brewers in the U.S. understand well. The panelists are: Carrie Blackmore Good Nature Brewery Alejandro Del Peral Nine Pin Cider

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang’s annual camping and music festival, Belgium Comes to Cooperstown.

It’s a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it’s Belgian-inspired, as you’ll hear U.S. brewers often say, or it’s authentically Belgian, or Belgian style, or anyways strain, or it’s some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what’s happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that.

But that’s only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle.

So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America’s shores today.

This episode is called “Vertical Integration”The history of Belgian brewing is full of farm-based brewing and close ties to local agriculture — something cider makers and farm-based brewers in the U.S. understand well.

The panelists are:Carrie Blackmore Good Nature BreweryAlejandro Del Peral Nine Pin Cider

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang's annual camping and music festival, Belgium Comes to Cooperstown. It's a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it's Belgian-inspired, as you'll hear U.S. brewers often say, or it's authentically Belgian, or Belgian style, or anyways strain, or it's some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what's happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that. But that's only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle. So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America's shores today. This episode is called "Unpreproducibly Belgian" While brewers the world over are inspired by Belgian beers, not everything from the homeland can be reproduced abroad. The panelists are: Jeff Alworth, Beervana Dusty Howe, Upland Brewing Co.

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang’s annual camping and music festival, Belgium Comes to Cooperstown.

It’s a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it’s Belgian-inspired, as you’ll hear U.S. brewers often say, or it’s authentically Belgian, or Belgian style, or anyways strain, or it’s some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what’s happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that.

But that’s only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle.

So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America’s shores today.

This episode is called “Unpreproducibly Belgian”While brewers the world over are inspired by Belgian beers, not everything from the homeland can be reproduced abroad.

The panelists are:Jeff Alworth, BeervanaDusty Howe, Upland Brewing Co.

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang's annual camping and music festival, Belgium Comes to Cooperstown. It's a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it's Belgian-inspired, as you'll hear U.S. brewers often say, or it's authentically Belgian, or Belgian style, or anyways strain, or it's some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what's happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that. But that's only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle. So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America's shores today. This episode is called "International Export" How Belgian beer is thought about differently around the world, and how it makes sense locally. The panelists are: Chris Toia, Mikkeller Daniel Leeman, Global Beer Network

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang’s annual camping and music festival, Belgium Comes to Cooperstown.

It’s a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it’s Belgian-inspired, as you’ll hear U.S. brewers often say, or it’s authentically Belgian, or Belgian style, or anyways strain, or it’s some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what’s happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that.

But that’s only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle.

So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America’s shores today.

This episode is called “International Export”How Belgian beer is thought about differently around the world, and how it makes sense locally.

The panelists are:Chris Toia, MikkellerDaniel Leeman, Global Beer Network

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang's annual camping and music festival, Belgium Comes to Cooperstown. It's a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it's Belgian-inspired, as you'll hear U.S. brewers often say, or it's authentically Belgian, or Belgian style, or anyways strain, or it's some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what's happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that. But that's only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle. So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America's shores today. This episode is called "Striking a Balance" While some brewers go all-in on "Belgian" others strike a balance in their portfolios. The history of Belgian brewing welcomes both. The panelists are: Amit Ram, Peekskill Brewery Steve Crider, 2nd Shift Brewery Doug Campbell, Brewery Ommegang

This year, we were lucky enough to be invited to Cooperstown, New York to take part in Brewery Ommegang’s annual camping and music festival, Belgium Comes to Cooperstown.

It’s a famous festival in the northeast, with thousands of people setting up for a full weekend of bottle sharing, music, food, and of course, the beer festival part. And this year, as part of our Underwriting collaboration with Brewery Ommegang, we wanted to help lead a conversation around this idea of Belgian. Weather it’s Belgian-inspired, as you’ll hear U.S. brewers often say, or it’s authentically Belgian, or Belgian style, or anyways strain, or it’s some part of a brewing process, an ingredient, or even the mystery and closely guarded secrets that sometimes distinguishes Belgian brewing from other traditions. And of course, what parts of that even matter in 2018 when so much of what’s happening in the most popular aspects of American craft beer seem to be moving in the opposite direction. At least for now. Even Brewery Ommegang, somewhat of a trendsetter when they opened back in 1997, is on that 2018 juicy IPA trend with an excellent entry of their own. And if you look at the history of Belgian brewing, full of pilsners and English ales, and the likes, no one can reasonably scoff at the idea. Keeping the lights on and brewing beers that people want, even if only for a time, is as much a part of the Belgian brewing tradition as anything else we associate it with. Brasserie Dupont taught me that.

But that’s only one part of the conversation. There are so many aspects of American craft brewing we take for granted that are basically driven by the brewing traditions Belgium then and now. And we wanted to talk about all of it as part of our underwriting series called Message in a Bottle.

So we invited a bunch of brewers, a few cider makers, and people who work in the longer value chain of craft beer around the world to try and get a sense of where this long tradition of Belgian influence hots America’s shores today.

This episode is called “Striking a Balance”

While some brewers go all-in on “Belgian” others strike a balance in their portfolios. The history of Belgian brewing welcomes both.

The panelists are:Amit Ram, Peekskill BrewerySteve Crider, 2nd Shift BreweryDoug Campbell, Brewery Ommegang

Today's guests are behind a fairly new brewery in Baltimore - a city where many of the breweries are fairly new. I remember Chicago going through this phase when after being a bit slow to start, we suddenly had a large number of breweries opening at once. In Chicago's context, the beers that were popular at the time influenced those concepts - it influenced the kinds of beers those brewers wanted to make. Because the shelves were already full of world class IPAs, many chose to go a different direction and the result is one of the most exciting spectrums of beers styles available in any one city. Baltimore in the midst of its own propagation in 2017 and 2018 is having a very different experience. Adjunct stouts and hazy IPAs are so popular, that the ubiquitous strategy, as in many other small cities, is to emulate those trends. As start up brewers with limited cash flow and desperate for a customer base, it's almost impossible not to. Diamondback was one of these breweries. And to an extent, still operates along these trends. But only a couple years in they've started thinking differently about who they are, what they want to brew and drink, and what that means for them long-term. A trip around the northeast to places like Suarez Family Brewery has a profound effect on them as a group. Would brewing crispy little lagers give them something they felt they were missing in both sales and spirit? Would it attract a new customer base they were eager to meet? Would they derive an intellectual satisfaction or an emotional resonance by shifting their priorities from short term trends to long term relevance? It was a great conversation to be having with a group so young but wise beyond their years. Whichever way they go, the most important thing is they're thinking about it now.

Today’s guests are behind a fairly new brewery in Baltimore - a city where many of the breweries are fairly new. I remember Chicago going through this phase when after being a bit slow to start, we suddenly had a large number of breweries opening at once.

In Chicago’s context, the beers that were popular at the time influenced those concepts - it influenced the kinds of beers those brewers wanted to make. Because the shelves were already full of world class IPAs, many chose to go a different direction and the result is one of the most exciting spectrums of beers styles available in any one city.

Baltimore in the midst of its own propagation in 2017 and 2018 is having a very different experience. Adjunct stouts and hazy IPAs are so popular, that the ubiquitous strategy, as in many other small cities, is to emulate those trends. As start up brewers with limited cash flow and desperate for a customer base, it’s almost impossible not to.

Diamondback was one of these breweries. And to an extent, still operates along these trends. But only a couple years in they’ve started thinking differently about who they are, what they want to brew and drink, and what that means for them long-term.

A trip around the northeast to places like Suarez Family Brewery has a profound effect on them as a group. Would brewing crispy little lagers give them something they felt they were missing in both sales and spirit? Would it attract a new customer base they were eager to meet? Would they derive an intellectual satisfaction or an emotional resonance by shifting their priorities from short term trends to long term relevance?

It was a great conversation to be having with a group so young but wise beyond their years. Whichever way they go, the most important thing is they’re thinking about it now.