Good Beer Hunting

Our resident composer for the podcast and our commercial video work, Andrew Thiboldeaux, is writing original scores devoted to beers he finds fascinating. These are interpretations of the experience of drinking them. But they're also just great tunes. This episode is devoted to Foley Brothers Maple Brown.

Our resident composer for the podcast and our commercial video work, Andrew Thiboldeaux, is writing original scores devoted to beers he finds fascinating. These are interpretations of the experience of drinking them. But they're also just great tunes. 

This episode is devoted to Foley Brothers Maple Brown.

Our resident composer for the podcast and our commercial video work, Andrew Thiboldeaux, is writing original scores devoted to beers he finds fascinating. These are interpretations of the experience of drinking them. But they're also just great tunes. 

This episode is devoted to Foley Brothers Maple Brown.

For anyone who's gone brewery hopping in Denver, CO, you know how lively and enjoyable that experience can be in one of the country's pre-eminent beer towns. With generations of brewers all working alongside each other, Denver has a brewing history and status unlike any other. But if you're like me, you've also noticed some common—maybe too common—themes in Denver breweries. Lots of IPAs, outdoorsiness, and that sort of early 2000s don't-try-too-hard aesthetic in the form of picnic tables and raw wood and concrete that passes for authenticity unquestioned among craft enthusiasts. And let's face it: some of it's real, some of it's not. So when TRVE Brewing Co. brewing popped up on the scene, it was a violation of the Mile High City's Pleasantville-like beer scene in more ways than one. Founder Nick Nunns was making yeast-driven beers with a heavy metal theme in a neighborhood far from the sparkle of Denver's eye. Much has changed since then, but mostly in ways that continue to put TRVE at the edge of a still-somewhat-monoculture beer scene, as good as it is, with a few great exceptions. And in this next phase? Nunns is going to make things even weirder.

For anyone who's gone brewery hopping in Denver, Colorado, you know how lively and enjoyable that can be in one of the US' preeminent beer towns. Wish generations of brewers all working alongside each other, Denver has a brewing history and a status unlike any other. 

But if you're like me, you've also noticed some common, maybe too common, themes in Denver breweries. Lots of IPAs, outdoorsiness, and that sort of early 2000s don't try to hard aesthetic in the form of picnic tables and raw wood and concrete that passes for authenticity unquestioned among craft enthusiasts. And let's face it, some of its real, some of its not.

So when Trve brewing popped up on the scene, it was a violation of the sort of Pleasantville-like quality of the Denver scene in more ways that one. 

He was making yeast-driven beers with a heavy metal theme and in a neighborhood far from the sparkle in Denver's eye. Much has changed since then, but mostly in ways that continue to put Trve brewing at the edge of a still somewhat monoculture beer scene, as good as it is, with a few great exceptions. 

And in this next phase, Founder Nick Nunns is going to make things even weirder.

For anyone who's gone brewery hopping in Denver, Colorado, you know how lively and enjoyable that can be in one of the US' preeminent beer towns. Wish generations of brewers all working alongside each other, Denver has a brewing history and a status unlike any other. 

But if you're like me, you've also noticed some common, maybe too common, themes in Denver breweries. Lots of IPAs, outdoorsiness, and that sort of early 2000s don't try to hard aesthetic in the form of picnic tables and raw wood and concrete that passes for authenticity unquestioned among craft enthusiasts. And let's face it, some of its real, some of its not.

So when Trve brewing popped up on the scene, it was a violation of the sort of Pleasantville-like quality of the Denver scene in more ways that one. 

He was making yeast-driven beers with a heavy metal theme and in a neighborhood far from the sparkle in Denver's eye. Much has changed since then, but mostly in ways that continue to put Trve brewing at the edge of a still somewhat monoculture beer scene, as good as it is, with a few great exceptions. 

And in this next phase, Founder Nick Nunns is going to make things even weirder.

This week we've got Austin Ray, our Editorial Director talking about our Wicked Weed coverage pretty much as we were writing it, and his interview with Mitch Steel about his new atlanta brewpub concept.

We'll also check in with Bill Holland, one of our newest recruits who' been contributing to our b-Roll section in between his hours selling beer for MillerCoors, which lends a unique perspective to our team.

As usual, a diverse range of topics from some great storytellers.

This week we’ve got Austin Ray, our Editorial Director talking about our Wicked Weed coverage pretty much as we were writing it, and his interview with Mitch Steel about his new atlanta brewpub concept.

We’ll also check in with Bill Holland, one of our newest recruits who’ been contributing to our b-Roll section in between his hours selling beer for MillerCoors, which lends a unique perspective to our team.

As usual, a diverse range of topics from some great storytellers.

This week we’ve got Austin Ray, our Editorial Director talking about our Wicked Weed coverage pretty much as we were writing it, and his interview with Mitch Steel about his new atlanta brewpub concept.

We’ll also check in with Bill Holland, one of our newest recruits who’ been contributing to our b-Roll section in between his hours selling beer for MillerCoors, which lends a unique perspective to our team.

As usual, a diverse range of topics from some great storytellers.

At this year's Craft Brewers Conference, the GBH team held a panel discussion on the topic of storytelling for breweries, how it evolves as it grows, and how the story of craft and the story of a single brewery can align and diverge. Breweries have historically united to tell the story of "craft beer" as they work together to build the category and create an educated consumer. But in the past few years, the emphasis has shifted to the uniqueness of the individual journey, and how one brewery differs from another as they both collaborate and compete for the same customers. So we put our thoughts into a short presentation and panel discussion with GBH's storytellers and representatives from breweries as we discuss the similarities and differences between these approaches, all the while trying to determine what's at stake for the next generation of storytelling in American beer. Panelists: Michael Kiser, GBH Founder + Creative Director Erin Jones, Marketing Director, Burial Beer Co. Josh Hambright, Central State Brewing, co-founder Matthew Curtis, GBH storyteller, podcast host Kyle Kastranec, GBH designer and storyteller Special thanks to our friends at Bluejacket for generously hosting us. Photo by Oliver Gray