This week on Startup to Storefront, we’re joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind Good Girl Snacks—the cult-favorite pickle brand that’s taking over your feed and shaking up the CPG space.

In just one year, they went from quitting their post-grad corporate jobs to building Erewhon’s #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads.

On this week’s episode, you’ll learn:

• How they turned a viral obsession into a real business

• The power of building in public and radical transparency

• What it’s really like bootstrapping year one

• How they disrupted the grocery aisle through social and community

• What’s next: new flavors, national expansion, and scaling post-fundraise

It’s startup hustle meets Gen-Z social savvy—don’t miss it.