Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen gives you permission to beat your own drum.

We often feel weird beating our own drum. But sometimes, you just have to.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

My friend Suzie has a fantastic love deck that I use daily. Last, I picked a card that read, "give yourself permission to beat to your own drum." That card got me thinking of how often we refrain from doing something beneficial to us just because we are worried about other people's opinions.

In this episode, I permit you to beat your drum. Not everyone will love the beats, but it will differentiate you from the crowd. When I started in the online world, I was teaching social media. Having to learn how different platforms work was not a cake party. I decided to niche down to LinkedIn. Many people thought that my move would affect my business negatively. Look at me now. I am beating to my drum, and the results are undeniably good.

Here are three tips to help you give yourself permission to beat to your drum:

1. Think about what makes you different and what makes you stand out.
2. Think about it, then you got to own it. You got to be loud and proud. Be the best and tell everyone that you're the best.
3. Stop worrying about the people we know and what they think about you.

Think about the people that are looking for you. They are tired of the status quo. They want something different, and it's upon you to make it easy for them to find you.

Listen to hear more.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/226
• Introduction [00:23]
• Permit yourself to beat to your drum [02:08]
• How in niched down to LinkedIn [03:42]
• Advice to realtors [05:45]
• Be the best and tell everyone you are the best [07:33]
• Don't let people you know stop you from beating to your drum [11:05]

Magical Quotes from the Episode:

"When we do what everybody else is doing, we get what everyone else is getting."

"The more I started to beat to my own drum, the more business."

"If you don't stand out, you are lost, and no one is going to be able to find you."

• Morgana Rae's Book
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guests Jennifer Evans, Claire Otway, and Karen Yankovich talk about the power of building relationships.

Jennifer Evans is an Expert Transformation Coach, Best- Belling Author, and Reiki Master. Claire Otway is an International Athlete and Corporate rapid riser, establishing Neon Juno to provide high-performance, executive and business coaching. Together, they host the Exponential Potential podcast.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

I cannot count how many times I encourage you to jump on calls with people and get to know them. The Exponential Potential podcast is a product of building relationships.

Meet Jennifer Evans Zen aka ZenJen and Claire Otway. These two amazing ladies were my students for my She's LinkedUp Masterclass in different cohorts. I was shocked to see them co-host a podcast together. According to our guests, their relationship started with a simple call. Later, Zen got interested in how Claire was doing her videos and her authenticity. They had several calls, and at the end of every call, they always wondered why they didn't record it. Later, Claire suggested they do a podcast, and Zen had no objection.

Claire Oatway is an experienced and inspiring speaker who has addressed countless audiences at networking and business events, been a guest on podcasts, and taught hundreds of aspiring executives across the globe topics such as strategy and leadership. She has also been recognized internationally as an innovative and inspirational leader and has served as a global judge for innovation, transformation, and leadership awards.

Jennifer Evans Zen is an expert transformation coach. She helps her clients gain clarity, confidence, and courage, releasing overwhelm and negative patterns to live in flow. She is also an amazon bestselling author with her book "Flow Freedom Happiness".

In this episode, Claire and Zen share how they met, the birth of their podcast and their goals for 2023.

Listen and learn.

Episode Spotlights:

• Where to find everything for this week's episode: https://karenyankovich.com/225
• Getting to know Jennifer [02:39]
• Getting to know Claire [03:52]
• The evolution of the exponential potential podcast [05:46]
• The birth of Jen and Claire's relationship [07:55]
• How Jen and Claire are benefiting from their podcast [12:57]
• Jen's plan for 2023 [25:38]
• How Jen helps people [26:37]
• Learn more about Jen [28:26]
• Claire and Jen's journey into ai [31:21]

Magical Quotes from the Episode:

"Get on the phone with people even if you don't know where the conversation goes on, even if it doesn't make any sense."

"Nobody's hiring you without googling you first."

"I think podcasts really do help you dive into the lives of, of people."

• Where you can find Jennifer Evans and Claire Otway:
  • Jennifer Evans Zen Website
  • Jennifer's LinkedIn
  • Claire's website
  • Claire's LinkedIn
  • Free gift
  • Free strategy call with Clair
  • Complimentary call with Jen
  • Ten Top Tools
  • Jennifer's Linktree
• Episodes 220, 221, 222
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen talks about making connections on LinkedIn as an introvert.

Even if you're an introvert, making connections doesn't have to be hard.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Do you need help making LinkedIn connections as an introvert?

This episode is for you. I know your struggles because I too identify as an introvert. There is a myth that I'd like to debunk. Many people think introverts are not confident. The truth is, they are super confident, only that they are never the first people to raise their hands.

For introverts, one of the essential tools we need to have is a LinkedIn profile. People see your profile before they talk to you; in most cases, it makes your work easier. People already know who you are.

The digital world we live in today is about personal brands. If your brand doesn't stand out, people rarely find you; even if they do, they hesitate to work with you. LinkedIn is an excellent tool for building your brand. The other thing about LinkedIn is that introverts get to make one-on-one connections that they are good at. As you go about making your strategy, ensure it includes making connections with people. Have a list of at least 20-50 people you'd love to connect with, and every week connect with at least five people.

Listen to this episode for more tips on building your brand and business using LinkedIn as an introvert.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/224
• The essence of networking in business (02:24)
• Using LinkedIn as a tool to build your brand (04:32)
• Introverts thrive in one-on-one relationships (06:28)
• The importance of recharge time (10:48)
• The essence of managing your time and energy (13:08)

Magical Quotes from the Episode:

"Your LinkedIn profile is one of the most important pieces of real estate in your business is what comes up when people Google you, and people are googling you all the time."

"Introverts tend to be good at one-on-one relationships."

"The beautiful thing about LinkedIn is it allows us to connect to so many people."

"Because you're an introvert does not mean you're not confident, it just means you're not the first person to raise your hand."

• Book a Call
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jan Cavelle and Karen Yankovich talk about why you need community surrounding you as you grow your business.

Jan is an entrepreneur from the UK who has a few decades of running entrepreneurial businesses behind her. One she started from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business. She has been involved in many campaigns to encourage others on their entrepreneurship journey and now does so through her writing. She writes articles on her own blog, a regular piece for Elite Business Magazine and others. She is also the author of two books.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Being an entrepreneur is intimidating. You have so many ideas in your head, and you don't know which ones to do. Sometimes it can feel like you have lack of direction. To make it worse, a lot of people who are not entrepreneurs don't understand where you're coming from.

Thankfully, you're not alone. On the Good Girls Get Rich podcast, we often talk about the importance of building the right community. In this episode, Jan Cavelle shares her experience with building the right community.

Build a community that will support you, help guide you, and cheer you on. You shouldn't do this alone. No one should do this alone.

Listen in to learn why building community is so important!

Episode Spotlights:

• Where to find everything for this week's episode: https://karenyankovich.com/223
• Introducing this episode's guest, Jan Cavelle (1:59)
• Jan's story (3:25)
• What is a multi-million turnover business? (6:32)
• How Jan educated herself (8:10)
• How Jan encourages others on their entrepreneurial journeys (10:29)
• Reminder: you don't have to do this alone (12:29)
• The challenges Jan had along the way (13:53)
• It's hard to see yourself as others see you (18:15)
• Jan's books (20:24)

Magical Quotes from the Episode:

"There's nothing more valuable to my business than the entrepreneurial relationships I build."

• Where you can find Jan Cavelle:
  • Website
  • Jan's New Book
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
• Episode 210 – Shine a Light on Yourself
• Book a Call
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses why you should be having conversations on LinkedIn.

Need a framework of how to have conversations on LinkedIn? This episode is for you.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Linda Lambert said one good conversation can shift the direction of change forever.

In this episode, I share the third part of our framework, conversations. I know the introverts in the house are already developing cold feet, but don't you fret. I have simple action plans that will help you gain the courage to start having conversations with your LinkedIn connections and, in turn, help you build your business wealth.

One of the things I love about conversations is the fact that they could change your lives forever. One conversation can open doors that you never knew existed. Imagine getting on a call with someone who connects with amazing people who could use your services. Wouldn't that be amazing?

Before you jump on a call with any of your connections, I'd like you to appreciate that you need to have the right mindset and be as genuine as possible. It will not be easy in the beginning, but with time, you gain the muscle to do it effortlessly.

The other thing you can do to have more conversations is to recognize reconnections. Take time and look at your connections list; identify the people who have been there but haven't made any connection with them. Book calls with them. You may never know what will come from that.

Listen in. I share how to have conversations with your LinkedIn connections.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/222
• Introduction [00:00]
• The willingness to have conversations around what you do [02:25]
• Developing the right mindset to having conversations [04:38]
• Don't overlook reconnections. [07:15]
• A recap of the episode [13:40]
• Let's connect [16:27]

Magical Quotes from the Episode:

"The wealth in your business comes from conversations."

"The best way to get good at this is just keep doing it. Just keep doing it."

• Episode 221
• Episode 220
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how to build connections on LinkedIn.

You need to be building connections on LinkedIn, but they need to be the right connections.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Have you been receiving a lot of connection requests on LinkedIn?

Deep down, your gut knows most of them are scams. In the long run, it's hindering you from connecting with people because you fear being labelled a scam. I understand you!

In the last episode, I shared how to build credibility. Today, I'd like us to put the credibility we've built to work by making connections. The journey to building connections on LinkedIn starts with building a network. You must create a group of people you want to surround you. These people can range from podcast hosts, CEOs, journalists, and others in your industry. Episode 205 expounds on the various relationships you need to have. I challenge you to make sure that you connect with five people weekly this year.

As you look for people to connect with, I want you to refrain from playing small. Feel free to get in touch with influential people and work downward. Forget about going through the gatekeepers first. You'll meet them somewhere along the way. For instance, you can connect with a CEO who connects you with his/her assistant for information or to book a meeting.

Listen in to learn more about how to build LinkedIn connections.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/221
• Introduction: the essence of building connections [02:30]
• How to build a network on LinkedIn [05:40]
• People to connect with [07:17]
• Connect with the most influential people [08:02]
• Places to find warm LinkedIn connections [10:28]

Magical Quotes from the Episode:

"Networking/talking to people is what's going to build your business. Nobody will invest in your highest ticket opportunities before they talk to you."

"The beauty of LinkedIn is not the algorithm and the reach, which I get asked a lot about. It's in the connections."

"When I say to you start connecting at the top level, you have to feel and believe and truly understand that you are worthy of connecting with these the most influential people in your industry."

• Episode 205
• Episode 220
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses 3 easy ways to build your credibility.

Credibility is one of the best things a brand can have. How do you build credibility? Here's how.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

How credible are you? This is one question that sends chills down many people's spines.

Let's be honest for a moment, do you like it when people question your credibility?

Credibility is one of the best things a brand can have. A credible brand wins the day all the time. Many of us still need to learn how to go about building our credibility. In this episode, I share three easy tips to help you build credibility and help your brand stand out from your competition.

Build your LinkedIn Profile: If you are not on LinkedIn, you miss many things. Your competitors have the time of their lives with clients you could be serving. One of the best things you should do for your brand after listening to this episode is to create a LinkedIn profile that is irresistible to your target audience. Make it about them.

Media: I cannot insist enough on how much media boosts your credibility. You can make use of paid or earned media. Have a budget for paid media and a monthly plan to appear on earned media like podcasts, magazine interviews, etc. Check out this episode with Rhonda Swan for more information.

Testimonials and Recommendations: To boost your credibility a notch higher, you need to become a collector of testimonials. When someone says something nice about what you do, use it as a testimonial (with their permission). Be bold and ask people for testimonials. Also, ensure you have them on your LinkedIn and your website. LinkedIn carries more weight.

Would you like to hear more? Listen to this episode.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/220
• A little story: A life experience [05:43]
• How to build your credibility [07:26]
• Take care of your LinkedIn profile [07:27]
• Media: paid and earned media [10:00]
• Testimonials and recommendations [12:26]

Magical Quotes from the Episode:

"We live in a world of everything's Googleable. The person with the best brand wins, period."

"People are not coming to you; you must go after that media."

"Testimonials and recommendations give you so much power."

• Episode 211 with Rhonda Swan
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Fabienne Fredrickson and Karen Yankovich discuss why women should leverage their businesses.

Fabienne Fredrickson is a beloved mentor to thousands of women in business. As founder of The Leveraged Business program, Fabienne has reverse-engineered how she scaled her business to several million annually while remaining powerfully feminine. Her book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures (and Get Your Life Back), is the definitive roadmap showing women how to increase their income and impact with heart.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

As women, we often hear doubting voices. They're everywhere. But don't listen to them.

We have the power to create our own destiny. Put the doubting voices behind you, start working smarter, and stop stressing. That's why you should leverage your business.

How do you leverage your business and create your own destiny? Guest Fabienne Fredrickson shares how in this episode. Listen now!

Episode Spotlights:

• Where to find everything for this week's episode: https://karenyankovich.com/219
• Introducing this episode's guest, Fabienne Fredrickson (1:56)
• Women, don't listen to the doubting voices (7:33)
• You have the power to create your own destiny (10:32)
• You need to know what to do (12:40)
• Why leverage? (13:23)
• Work smarter, stop stressing (18:42)
• Be strategic with your time (20:59)
• Hire someone, even if it scares you (24:37)
• Omnipresent marketing (30:38)
• Fabienne's program and book (37:35)

Magical Quotes from the Episode:

"The team that got you to where you are now will never get you to seven figures."

• Where you can find Fabienne Fredrickson:
  • Website
  • LinkedIn
  • Instagram
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses her perspective on using AI on LinkedIn.

AI means automation, but is automation always good?

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Have you ever searched for something online, then before you know it, your socials are flooded with the item you were looking for? That's the power of AI! Unfortunately, it gets irritating because it fills up your feed. On LinkedIn, have you realized how sometimes people want to connect with you, and they send you endless messages once you connect and even if you ignore them, they keep sending? Those people are using AI on LinkedIn!

AI is automation. It saves us a tone of time, but unfortunately, sometimes, it can burn our brands to ashes. People have reached out to me for help rebuilding their LinkedIn profiles after the site blocked them. At times I'm tempted to ask them whom they have been spamming. One of the things that LinkedIn dislikes is AI tools that spam its users.

I love AI and how easy it makes my life, but I'm learning that it can make our lives quite unbearable if not well utilized. Imagine using AI for lead generation. You get 40 leads, but none of them converts into a sale. You will have wasted 40 hours on calls only to find out none of them is ready to work with you. How would you feel?

My goal with this podcast is to help you have your fully booked calendar with productive leads. As we go through 2023, you need to do one thing. Define how you want to be seen. Do you want to be seen like the spammers that like message after message after message, even if you don't respond? Or do you want to be the person who does outreach in this warm and personable way?

One of the LinkedIn AI tools I highly recommend is Crystal Knows. This tool helps you understand your prospects, what they like, how to talk to them and what to avoid. It saves you a load of time and makes you look good in the eyes of your prospects.

Listen to learn more.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/218
• My love-hate relationship with LinkedIn AI [03:52]
• How to draw the line with AI tools [06:06]
• Avoid spamming [11:54]

Magical Quotes from the Episode:

"Your brand gets hurt when people get all the spam from you."

"With the strategies and a system that I've created, you never, ever have to do cold outreach on LinkedIn."

"I don't care how creative you are with your messaging. We know when it's canned."

• Crystal Knows
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Mary Henderson and Karen Yankovich discuss why you should build your personal brand.

Mary Henderson is an internationally recognized Personal Branding & Online Business Specialist. She helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Why do you think Oprah Winfrey is so famous? Is it because she was on TV? No, it is because of her personal brand. Having a personal brand is one of the best things we can own. Unfortunately, many of us have yet to unleash their brands and are sleeping on their goldmines.

In this episode, Mary Henderson joins me on the show. Mary is an internationally recognized Personal Branding & Online Business Specialist. She helps industry leaders digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and brand. She aims to help them become an authority in their niche or industry.

The truth about building a personal brand is that it is not a walk in the park. Sometimes you'll fight imposter syndrome, other times, you'll feel like quitting but don't think of throwing in the towel. You have something that the world needs and is ready to take up.

Mary shares the wisdom on building a personal brand, creating systems for your brand, and transitioning from employment to entrepreneurship. Listen to this episode.

Episode Spotlights:

• Where to find everything for this week's episode: https://karenyankovich.com/217
• How we underestimate the power of a personal brand [04:02]
• How can you convert yourself into a brand? [05:17]
• How Mary got to the point of helping people build their brands [06:26]
• Creating a system for a personal brand [12:05]
• Creating a layered lead generation strategy [14:48]
• You need to put yourself out there [17:06]
• What happens when people start taking control of their brands? [18:52]
• Transitioning from corporate to entrepreneurship [19:47]
• You must find your tribe [21:30]
• How mindset holds us back and makes us want to quit [22:23]
• How Mary works with people so that they can maximize their gold mine [26:31]
• What's next for Mary? [27:16]

Magical Quotes from the Episode:

"We've got to do the work because it's the only way you can penetrate toward your true potential."

"We need to belong to something because that's how humans thrive."

"When you belong to a tribe, you can lean on people and listen to other people's trials and tribulations."

"We're in a sea of noise. We are in a digital, fully digital economy. It's everybody's fighting for attention."

• Where you can find Mary Henderson:
  • Website
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Coaching call with Mary
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict