Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how LinkedIn Creator Mode can benefit podcast hosts.

If you're a podcast host, you should be using LinkedIn Creator Mode!

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Have you been using LinkedIn creator mode? If not, you miss many benefits, especially as a podcast host or content creator. The creator mode profile gives you some special powers that, if you make good use of your brand, will grow.

For instance, if you are a podcaster, you can use the LinkedIn newsletter to inform your audience about a new episode you just released. In return, your audience grows, the number of downloads goes up, and you can connect with more people who could be of value to your podcast.

You must be wondering how to turn on the creator mode on your profile. Relax, it is easy peasy. From your LinkedIn profile, go to resources and check if creator mode is activated. If not, activate it. LinkedIn will ask you to do several things, like inputting the hashtags to make it easier for them to show your content to your target audience.

The creator mode replaces the "connect" button on your profile with "follow". This allows more people to follow you; the more followers, your audience grows.

Listen to this episode to learn more.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/216
• Why businesses should be using creator mode [02:49]
• What you can do with Creator Mode on LinkedIn [05:08]
• Turn on creator mode [05:22]
• How to use LinkedIn Live to become an influencer [07:07]
• How to use LinkedIn's Creator Mode to build your email list [09:00]
• How to use LinkedIn Creator Mode to build your following [10:15]

"That influencer personal brand on LinkedIn is somewhat non-negotiable to elevating your success."

"More followers drive more people to your podcast."

• Podfest discount code link
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

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• Good Girls Get Rich is also on Spotify
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This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Patty Puccellato and Karen Yankovich discuss how you can elevate your brand through your wardrove.

Since 1993 Style-Reboot Coach, Patty Buccellato, has shown the way for thousands of women leaders and business owners to discover their hidden style mastery. Contrary to popular belief, surveys show nearly half of all women hate to shop for clothing. Talented and successful women who are among that 50% call upon Patty for rescue. For them, she busts fashion myths, purveys wardrobe hacks, and teaches how to identify the style that changes success trajectories. Patty is expert at bringing her clients out of the closet with a personal style that suits their body, psyche, and circumstances. The result: her clients find permission to break up with "blah" and unleash their natural magnetism.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Branding is more than having a beautiful logo with amazing colors that people can resonate with. It is what people say about you when you are not in the room. An essential piece of branding is how we show up and the impression we leave on people. One thing that cannot be emphasized enough is you can elevate your brand through your wardrobe.

In this episode, Patty Buccellato shares how you can elevate your brand through your wardrobe. Patty has been a style coach since 1993. She has helped hundreds of women show up in their best selves. According to Patty, contrary to popular belief, surveys show nearly half of all women hate to shop for clothing.

Talented and successful women among that 50% call upon Patty for rescue. For them, she busts fashion myths, purveys wardrobe hacks, and teaches how to identify the style that changes success trajectories. Patty's expertise lies in bringing out her clients' that suit their bodies, psyche, and circumstances.

In this episode, Patty teaches how to elevate your brand through your wardrobe, how to show up as influential women, how to assess when we are hitting the mark with our appearance, the differences in dressing for online and in-person events, best practices for a photo shoot, and how we can use style to look younger and more vibrant.

Listen to this episode and learn.

Episode Spotlights:

• Where to find everything for this week's episode: https://karenyankovich.com/215
• How dressing styles are evolving [04:22]
• How should you show up as an influential woman? [06:12]
• How do we assess if we are hitting or off the mark with our appearance? [08:46]
• What is silent dressing? [11:31]
• Dressing for a virtual event versus an in-person event [13:55]
• What should we wear to photo shoots or head shoots? [19:20]
• Photoshoot tips [23:05]
• How to use our style to erase some years from our appearance [24:48]
• Understanding color analysis [28:19]
• Patti's tip to help us become the authority in our fields [31:31]

Magical Quotes from the Episode:

"One of the worst mistakes that you can make is wearing what someone else says is what is spot on for the moment and fashion."

"If you're not true to yourself, you're not going to show up in your very best presence and power."

"When clothing is distracting to the eye, of the person we're doing business with, it's very easy for them to miss part of our intended message."

"Dress for the position you want, rather than the one you're in."

"By a woman identifying what her own personal style is, she can show up with her highest level of ease, confidence, and grace."

• Where you can find Patty Buccellato:
  • LinkedIn
  • Facebook
  • Website
  • Patty's Minicourse
• Photofeeler
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses building credibility through PR.

Want to build credibility but don't know where to start? This episode's for you!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

I have been looking at the incredible women we have in our program, and one thing that stood out in all of them is they are all transitioning in one way or another. We have some with six-figure businesses, and they are transitioning to seven-figures. We have had different strategies to help them get there. One of the strategies we have been using is PR and publicity. Today I share how to transition to the next level with PR and publicity.

Publicity comes in two ways; paid and earned media. Whenever some of us hear of paid media, negativity crops in immediately. Come on; paid media is not a bad thing! It is an amazing way of building credibility. A high percentage of successful people use this approach in their businesses. The opportunities from this form of media are enough to help you transition to the next level. Paid media comes in many shapes and forms. Some people pay to feature in magazines, tv shows, podcasts etc. While others choose to become sponsors for events or magazines.

When we talk about earned media, it is all about credibility. I recognized years ago that credibility is the fastest way to build a lucrative business. Unfortunately, most people want to sit and wait for credibility to find them, but you must work for it. Unlike paid media, with earned media, you do not pay for it.

Earned media is an alternative to paid media. If you do not have it on your marketing plan, you need to add it as soon as possible. This type of media entails showing up as an expert, an influencer, and somebody whose opinions can be respected. I challenge you to connect with podcasters and journalists for a few hours weekly. By the end, you will have booked some interviews, which means your credibility will go up since you will rank on Google if the hosts do a good job. The more pages you have on Google, the better it is for you. When people want to hire you, the first thing they do is drop your name on Google and look at your credibility. If you are ranking, they will not hesitate to hire you.

Listen to this episode to learn more.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/214
• The difference between paid media and earned media [06:59]
• How to get your name on paid media [08:42]
• How earned media works [09:20]
• Ranking on Google [11:44]
• What PR and publicity can do for you as you transition to the next level [18:40]

"Paying for media is not always a bad thing. You don't need to tell people if you paid for it."

"Earned media doesn't mean sit back and wait till you earn it. It means go out and look for it."

• Episode 212
• Episode 211
• Help A Reporter
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Lynn Rivest and Karen Yankovich discuss how the online marketing world is evolving.

Lynn Rivest is an Online Business Strategist helping solo entrepreneurs focus on what matters most in their business to make it flourish.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Today, Lynn Rivest joins me on the show for an eye-opening episode on how the online marketing world is evolving. She is an Online Business Strategist helping solo entrepreneurs focus on what matters most in their business to make it flourish. Lynn is a tough lover. She will tell you the truth and let you decide what you want to do with it. I have Lynn on my team, and I can tell you she is such a gem.

The online marketing world is evolving with every dawning day. What worked a few years back might no longer work today. The Covid Pandemic has allowed us to see how much we have lost the human touch in how we do business. AI is taking over, and people are tired of automation.

For instance, some years back, people created a course once, and they would sell it over and over with live sessions. Today, people want to have live sessions with the course creators. They want to feel the human connection between them. You need to offer a human-to-human relationship to avoid running out of business soon. Old tricks are foundations, but we must embrace new ways of doing things.

In marketing, we see a lot of changes. People only want quality. Quantity has no place in the current marketplace. As an entrepreneur, you must look at your marketing strategies to see if quality is winning over quantity and if your messaging has a human touch. According to Lynn. Unlike some years back, the noise in the marketing world is so loud that you must find a way to communicate with your audience away from the noise.

In this episode, Lynn shares some mistakes to avoid if we want to succeed in online marketing. She also shares some gems to help us transition to the next level of our business. Listen in and learn.

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/213
• Getting to know Lynn and how she discovered her sweet spot [04:33]
• How finding clients has evolved since 2019 [07:29]
• The power of knowing where your audience hangout [12:38]
• Doing the things that bring money first [13:33]
• Put in time for exploring new things [14:20]
• The shift in the online marketing world [16:17]
• Quality over quantity: Getting back to delivering quality [21:52]
• Sticking to methods that do not work [28:52]

Magical Quotes from the Episode:

"Even when, you're good at helping somebody do one thing, you'll fall back on doing those things yourself. It's just natural."

"Finding the people right for you, is that you need to be even more clear and specific, then you ever had to before."

"There's always going to be something pulling us away in some way. That seems like a good idea for our business."

"It is practically impossible to have a launch that is a six-figure launch when you don't have an audience to support it."

"If you're doing something that is higher quality, meaning you're not selling, you know, the $27 product, you're not, you're not among many on the shelf, like you're not a commodity in that way. You want to connect with certain people over the masses."

• Where you can find Lynn Rivest:
  • Website
  • Lynn's Newsletter
  • LinkedIn
  • Twitter
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can design the next chapter of your life.

As you transition into the next chapter of your life, you 100% can design how you want the chapter to look!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Are you going through a transition in your life? Many women are.

Times of transition are times to design the next chapters of your life. And yes, you can design the next chapter!

The first step is believing that you CAN design your own life. The second step is understanding the difference between expertise and experience – your experience will take you places. You also need to be a constant student of identity. As you go through changes in your life, you'll experience shifts in your identity – embrace it!

Ready to design the next chapter of your life? Listen in to Episode 212!

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/212
• Introducing this episode's topic (2:26)
• You can design the next chapter of your life (7:11)
• Expertise vs. experience (10:53)
• Shifts in your identity (13:43)
• Episode recap (15:46)

• Episode 198: Expertise vs Experience
• Episode 210: Shine a Light on Yourself
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Rhonda Swan and Karen Yankovich discuss the importance of your personal brand.

Rhonda is the founder and CEO of one of the top global PR and branding firms. She works with CEOs, authors, and conscious entrepreneurs to grow their personal and professional brands. After spending 15 years working in PR and marketing for multimillion-dollar brands and startups, Rhonda is disrupting the industry and helping her clients get featured in Top Tier Publications. In addition to her extensive PR and marketing experience, Rhonda is a trained business coach and holds an MBA in Business & Marketing.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Branding is everything. In our media-filled world, how are you going to stand out if you don't have a strong personal brand? And if you have a strong personal brand but no PR, what good is that brand?

Rhonda Swan understands that a good personal brand and good PR go hand in hand. One without the other is pointless.

Want to build your personal brand? Want to have good PR? Then listen in to Episode 211 with guest Rhonda Swan!

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/211
• Introducing this episode's guest, Rhonda Swan (2:15)
• The importance of personal branding (7:06)
• What shifted when Rhonda moved from corporate to entrepreneur (15:35)
• Rhonda's journey of rebuilding (20:33)
• How Rhonda started helping others with branding (22:11)
• The importance of PR (26:08)
• Entrepreneurism is a journey (30:33)
• Women Gone Wild (34:00)
• What's next for Rhonda (35:54)

• Where you can find Rhonda Swan:
  • Website
  • Book Website
  • Facebook
  • Instagram
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares why you have to shine a light on yourself.

Are you uncomfortable shining a light on yourself? Then this episode is for you!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Do you find shining a light on yourself difficult? Don't know where to start? Unsure why it's important?

If you want to grow your influence and grow your business, you need to shine a light on yourself. Sometimes, though, that's easier said than done, especially if you're uncomfortable doing so.

Start by building relationships with journalists. Then get clear about what makes you unique. As you do these two things, you'll find it easier to shine a light on yourself.

Want the nitty-gritty of how to get comfortable? Listen in to Episode 210!

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/210
• Introducing this episode's topic (2:03)
• Build relationships with journalists (6:07)
• Be clear about what makes you unique (10:36)
• Get comfortable shining a light on yourself (13:01)
• Episode recap (15:08)

• Episode with Kelly O'Neil
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Abby Herman and Karen Yankovich discuss the difficulties and rewards of podcasting.

Abby Herman is founder and CEO of The Content Experiment, a full-service podcast management and content marketing agency for online, service-based businesses. As a content strategist and consultant, Abby helps business owners let go of the day-to-day frustration around publishing a podcast so her clients can get back to doing what they love in business. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility for podcasters.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Thinking of starting a podcast? Already have a podcast? Want to be a guest on a podcast? Want to host a guest on your own podcast? Then this episode is for you!

Podcasting can be tough, but it's rewarding. There's tremendous value that comes with podcasting, and it builds your credibility. Not only is podcasting rewarding, but appearing as a guest on other podcasts and hosting guests on your own podcast helps to grow visibility.

Knowing where to start podcasting, how to appear as a guest, or how to find guests for your own show can be tough. There are a lot of unknowns when just starting your own podcast. Luckily, this episode helps answer some of those unknowns. Listen in to Episode 209 with guest Abby Herman to find the answers!

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/209
• Introducing this episode's guest, Abby Herman (2:40)
• Why Abby started the agency (6:19)
• Podcasting is the long game (9:10)
• What services Abby offers (10:13)
• How to get the most out of your podcast interview (15:56)
• Promote your guest appearance (20:19)
• Is having big names on your podcast beneficial? (23:16)
• What's next for Abby (29:07)

• Where you can find Abby Herman:
  • Website
  • LinkedIn
  • Facebook
  • Instagram
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• Episode 121 with Kami Guildner
• Episode 79 with Elsie and Jessica

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen answers the question, "How do I get consistent high-quality clients?"

Getting consistent high-quality clients is possible. Here's how!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Tired of working with clients that make you sigh when you see them on your calendar? It doesn't have to be this way.

To find high-quality clients, you need to have high-ticket offers. High-ticket offers will help weed out those who are serious and those who are not.

You also need to have an application process. In the application process, you can determine if you and the applicant are a good fit for each other. And it's okay to tell them, "No," or, "Not right now."

To learn more about how to find high-quality clients, listen in to Episode 208!

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/208
• Introducing this episode's topic (2:01)
• Have higher-ticket offerings (4:24)
• Have an application process (6:43)
• It's okay to say no (8:45)
• Episode recap (10:53)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Melissa Zoske and Karen Yankovich discuss why you should have a higher price point.

Melissa Zoske is an Energy and Wealth Alignment Expert. She helps dreamers align to their natural, abundant state using her signature form of energy tools and guided intuition. She's helped hundreds of people around the world (many entrepreneurs) clear their negative beliefs and programming. Think of her as the secret behind their incredible success. She's clearing many generations of patterns and personal memories to make room for more love, improved health, and, yes—more money!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

As business owners, we want the best for our customers. And it's easy to feel like the best thing for our clients is excellent service at a low price point.

But when offering a service at a low price point, people often don't value your service. You also will burn yourself out by offering over-the-top service to too low of a price.

In this episode, guest Melissa Zoske and Karen Yankovich discuss how raising your prices is beneficial, not just for you but also for your clients. Listen in!

Episode Spotlights:

• Where to find everything for this week's episode: http://karenyankovich.com/207
• Introducing this episode's guest, Melissa Zoske (2:00)
• Melissa's work with her students (8:04)
• The higher your price point, the better the people you get (10:47)
• Overcome ancestorial poverty blocks (13:54)
• Funnel your energy (17:13)
• Where you can find Melissa (19:17)

• Where you can find Melissa Zoske:
  • Website
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Melissa's Free Masterclass
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict