This week, I talk with Matt D. Smith—better known on the internet as MDS. Matt is a world-class designer and the founder of Shift Nudge, where he’s building the Juilliard of design education. Over his 20-year career, Matt has generated millions in revenue while helping clients craft iconic visual identities. But beyond the work itself, this conversation is about the inner journey behind outward success. We dive into how Matt and his wife built a marriage that serves as the foundation of his career, the three major turning points that shaped his path, and what might have happened had he chosen differently. Most importantly, we explore how Matt transitioned from seeking external validation to being guided by a deeper sense of peace and joy in his work. This is a conversation about success, self-awareness, and the courage to forge your own path. Let’s get to it.

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Tina Tower, founder of Her Empire Builder, a membership community helping women start and scale online course businesses. Tina’s journey to success has been anything but straightforward. She launched a tutoring center at 20, built a franchise that nearly broke her, and sold it in a deal that taught her some tough lessons about business and burnout. 

We dive into what she learned from scaling too fast, how to avoid the potential pitfalls of selling a company, and how she transitioned from a high-stress business to running a wildly profitable $2 million-a-year company—with less stress and more joy than ever before. If you’ve ever wrestled with balancing wealth, meaning, and a lifestyle you truly love, this conversation is for you. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I’m bringing back one of our most popular episodes—my conversation with neuroscientist, writer, and Ness Labs founder Anne-Laure Le Cunff. When we first spoke in 2024, she was deep in her PhD, balancing academic rigor with writing for a broad audience, all while sharing her journey in public. Now, she’s releasing her new book, Tiny Experiments, which explores how small, intentional experiments can unlock personal growth and creativity. Anne-Laure’s approach to navigating uncertainty, following curiosity, and designing an intentional life is something I deeply align with. And I wanted to revisit this conversation because it’s packed with insights on how world-class creators forge their own paths—without a roadmap. Whether you’re familiar with Anne-Laure’s work or hearing from her for the first time, this episode is a must-listen. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Bonnie Wan, a trailblazing strategist who spent 30 years in advertising, eventually becoming a partner and Head of Brand Strategy at Goodby Silverstein & Partners. She earned Ad Age’s Chief Strategy Officer of the Year award, but perhaps her most impactful work is The Life Brief—a tool she developed to transform her own life, which became the foundation of her book. We explore Bonnie’s remarkable journey—from immigrating from Taiwan and overcoming bullying and abuse to rising to the top of her field. We also dive into the power of brand storytelling as a force for good, including a national campaign she led to prevent child pornography online. Finally, we discuss Bonnie’s current career transition and what it means to embrace change as a lifelong practice. If you’ve ever questioned your path or felt trapped by your success, Bonnie’s story will challenge and inspire you. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I sit down with someone who’s had an enormous impact on my life—my mom, Ann Brooks. She’s built an exceptional career spanning nearly 40 years in sales, leadership, and entrepreneurship, working for Xerox, Haworth, and Allstate before becoming a financial advisor. As the primary breadwinner for our family, she’s learned what it takes to manage high-performing teams, create scalable systems, and lead with integrity. Beyond business, this conversation is personal. My mom taught me some of the most valuable lessons I use every day—how to build teams, how to sell in a way that feels good for everyone, and how to lead with character. If you’ve ever wondered where my mindset on work and leadership comes from, this episode is a window into that foundation. Whether you call her Ann or Mom, I think you’ll learn something from her story. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Justin Moore—founder and CEO of Creator Wizard, longtime YouTuber, and entrepreneur who’s spent more than 15 years navigating the creator economy. But this conversation isn’t just about business. It’s about the tension between entrepreneurship and family life, the ups and downs of building something meaningful, and the resilience required to start over after failure. Justin shares how he and his wife, April, built a thriving business on YouTube, only to face a major setback when his agency collapsed during the pandemic. We talk about the lessons he’s learned, how he’s doing things differently now, and why his ultimate goal has always been to support his family. This is a deeply human story of commitment, reinvention, and making work matter. I think you’re going to find a lot to relate to in this one. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Kieran Snyder, the co-founder and former CEO of Textio, a groundbreaking company at the forefront of the AI revolution. Kieran’s journey is one of resilience, leadership, and innovation. We discuss how she transitioned from academia to leading a tech startup, raising more than $40 million in funding, and building equitable, high-performing teams along the way. Kieran opens up about the tough decision to step down as CEO after experiencing burnout and shares her path to recovery and rediscovery. We dive into her passion for building up young female leaders, from coaching girls’ basketball to supporting women in tech, and her talent for transforming surprising data into compelling stories through her newsletter, Nerd Processor. Whether you’re a leader, entrepreneur, or just curious about AI’s impact on the workplace, I hope this conversation will inspire and offer some practical insights as well. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Pat Flynn, a legend in the creator economy and founder of Smart Passive Income. Pat’s journey began in 2008 when he was laid off as an architect during the recession. Since then, he’s built an online empire by experimenting with niche projects and side hustles, teaching modern, effective principles to entrepreneurs worldwide. We dive deep into his journey—from building Smart Passive Income to leading with empathy and authenticity. Pat shares how he turned his love of Pokémon cards into a million-subscriber YouTube channel, Deep Pocket Monster, and how hobbies and family keep him grounded and inspired. This conversation is personal, insightful, and packed with actionable lessons for entrepreneurs, creators, and anyone wanting to build a meaningful career while staying true to your values. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Ankur Nagpal, founder of Teachable, Carry, and Vibe Capital. Ankur’s journey is nothing short of inspiring. From immigrating to the U.S. for college to founding a company that grew exponentially and sold for a life-changing $250 million, Ankur has built a remarkable career. We explore how he went from creating Facebook apps in college to funding his own education at Berkeley, starting and scaling Teachable in New York, and what he learned about himself after the sale. Ankur shares how success has allowed him to focus on what truly matters—family, meaningful relationships, and purpose-driven work. Now with Carry, he’s on a mission to bring elite investment and tax strategies to everyday business owners. This is a story of resilience, authenticity, and leadership. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Since the very first episode, Good Work has been about exploring why our work matters and how it helps us become the people and leaders we’re meant to be. Normally, I interview world-class guests, diving deep into their unique stories and insights. But today, I’m sharing my own experiences, lessons, and reflections. I’ve gathered questions from you, my listeners, as well as past guests, covering a wide range of topics: business advice, lessons learned from podcasting, life philosophy, and how I approach my own work. This episode is a chance to connect on a different level as I reflect on the year and answer your questions. I hope it brings value and inspiration as we wrap up the year together. Let’s get to it!

In this episode:

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.