Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! In this episode, I talk with my amazing friend…aka the greatest nickname giver on Planet Earth…aka The King of all Wipes…aka the Co-Founder and Chief Commercial Officer of the fast growing personal hygiene brand goodwipes Sam Nebel. He shares how his prior experience on the franchising operations side of the specialty supplement retailer Complete Nutrition helped inspire business strategies at goodwipes. Sam and I dive into the wellness halo effect and explain how it’s impacting a brand that’s on a mission to change the way people think about hygiene. We also talk through how a handful of goodwipes market challenges and strategic lessons that you’ll notice bridges the gap to the food, beverage, and nutritional supplements CPG categories. Those are just a few of the many topics Sam and I discussed, so make sure you have some goodwipes body wipes within close proximity because you’re going to need them to clean up all the sweat from the heat we brought in this episode.

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