Most businesses spend thousands on Google ads, fighting for generic search clicks that don't convert.

But the real money isn't in buying clicks...it's in owning mindshare so customers type your name into the search bar.

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal:

-Why unbranded search ads keep you stuck in a price war -The difference between "switchable" and "non-switchable" customers -How to stop competing for cheap leads and start building loyalty -Why mass media builds branded search faster (and cheaper) than digital alone -A $40M case study proving you don't need big ad budgets to win

If you're tired of paying Google just to be one of many options, this episode shows you how to become the only name people search for.

Watch now and learn how great brands win before the click.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard