two & a half gamers

Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)


Listen Later

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube:

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

01:46 Google Consent Management Platform

05:40 Easybrain CMP implementation

12:22 Ads are beautiful, regulatory bullshit is not

12:55 Google Ads transparency center

14:47 Realtime usage of Google Ads library

21:40 TikTok new AI scripts generator

25:10 Game designer can't make a script for a creative

28:30 We are having a waifu intervention

28:42 Horse racing game script

33:07 Game review radar

50:03 Jakub shows his true, but mean face

51:17 Review Radar, see you next time!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua


Useful links:

https://adstransparency.google.com/

https://ads.tiktok.com/business/creativecenter/script-generator/pc/en

https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/

https://iabeurope.eu/cmp-list/

...more
View all episodesView all episodes
Download on the App Store

two & a half gamersBy Lancaric.me

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like two & a half gamers

View all
Pivot by New York Magazine

Pivot

9,747 Listeners

The Vergecast by The Verge

The Vergecast

3,719 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,149 Listeners

Deconstructor of Fun by Deconstructor of Fun

Deconstructor of Fun

100 Listeners

Mobile Dev Memo Podcast by MobileDevMemo

Mobile Dev Memo Podcast

20 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,121 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,686 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

985 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

528 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,852 Listeners

Hard Fork by The New York Times

Hard Fork

5,542 Listeners

GameMakers by Joseph Kim

GameMakers

8 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,480 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,464 Listeners

Building Better Games by Benjamin Carcich

Building Better Games

11 Listeners