In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online.

With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead.

You’ll hear about:

• Why SEO is no longer the guaranteed growth strategy it once was

• The impact of AI-generated answers and “search compression”

• How to adapt your marketing approach for the next shift

Learn More at www.orange-gray.com