Grassroots Marketing

Outlaw Country Singer-Songwriter Beau Nair Gets BEAUDACIOUS as we speak with Beau about his sophomore album BEAUDACIOUS.

 After years on the road crisscrossing the United States playing Honky Tonks, saloons, pool halls, and trailer parks alike, prolific outlaw country singer-songwriter Beau Nair recently released his debut album Truth Or Nair and is following up with his sophomore album BEAUDACIOUS. This new album follows the success of his music videos for singles “I’m So Hard” and “Funk You” off his previous album. The later of the two videos was directed by legendary director Kii Arens who has worked with artists like, Chuck Berry, AC/DC, Paul McCartney and more! Now Beau is ready to release more new music to his adoring fans with his latest release BEAUDACIOUS. This is the second album release from Beau in the last couple months with plans to release an album a month into the new year. 

 Beau Nair is not your run of the mill Country artist. At an early age he mastered the bass guitar and decided that he was going to bring something to country music that it had always sorely lacked: FUNK. In marrying the two genres,

Beau Nair created Funktry, a style to unify his sweet melodies and saucy lyrics with a groove so deep it'll leave marks on your sphincter. No better is that uniquely Beau Nair Funktry heard than on his debut album Truth Or Nair as well as his latest release BEAUDACIOUS.

Desert Harvest Studies Using Aloe Vera To Treat Interstitial Cystitis. CEO Heather Florio first discovered the connection between IC and aloe vera and fills us in.

Upwards of 8 million women suffer from interstitial cystitis (IC), a chronic bladder condition that can be extremely painful and debilitating and is typically treated with one prescription medication that not only provides little relief to many women but also causes hair loss. And since symptoms are similar to a UTI most people’s IC is never diagnosed. 

 A study currently under way at the McGill University Research Center for Cannabis is examining that question for the treatment of interstitial cystitis (IC). The focus of the study is the first product that combines an aloe vera product clinically proven to relieve IC symptoms with CBD to increase absorption of the aloe vera capsules in the bloodstream. Early results show the product, developed by nutritional supplement company Desert Harvest, yields significant reduction in pain symptoms – suggesting an impact on multiple sites along the pain transmission pathway. This product will be the second from Desert Harvest that has been clinically proven to reduce bladder pain.

Desert Harvest CEO, Heather Florio first discovered the connection between IC and aloe vera in an effort to help a relative suffering from the condition, and women who have successfully used aloe vera capsules to treat their IC.

Extract Labs Earns USDA Organic Inspection and Leaping Bunny Certification. We learn about the honorable distinction with Craig Henderson, CEO and founder of Extract Labs. 

Extract Labs, a leading full-service CBD extraction laboratory and retailer, today announced that the company not only passed the rigorous USDA Organic Inspection but also received the prestigious Leaping Bunny Certification, which is an internationally recognized certification program that enables consumers to identify products that aren’t tested on animals.

These honors are a testament to Extract Labs’ commitment to creating high-quality products, as well as their dedication to consumer transparency.

Craig Henderson is the founder and CEO of Boulder, CO-based Extract Labs, and one of the country’s top experts on CO2 extraction, cannabis, and CBD. Under his leadership, Extract Labs offers a proprietary line of boutique industrial hemp-based products, and serves as a one-stop resource for all things CBD.

Before founding Extract Labs, Henderson was the Senior Sales Engineer for Apeks Supercritical - an Ohio-based CO2 extraction technology industry leader. There, he performed technical sales, and managed all training and service on Apeks’ extraction systems – both domestically and internationally. He also conducted cannabis-related research and development, and taught classes specifically on advanced CO2 extraction and processing techniques.

The program is focused on creating opportunity and change in three key areas: education, employment, and expungement. The program is accepting new grant applications until Friday, August 19, 2022.

The Good Green Grant program was started in 2021 to recreate opportunity and demand social equity for the Black and Brown communities disproportionately affected by the War on Drugs.

Good Green offers unrestricted funding to 501(c)3 nonprofits supporting underserved communities by creating opportunity and change in three key areas: education, employment, and expungement. Applicants should support activities in: IL, MA, NJ, MD, PA, VA, OH, MN, NY, FL, NV, CT and RI. For more information and to apply go to www.good.green.

Launched in 2021, Good Green has awarded more than $500,000 in grant money to eight impactful organizations including Growing Home (Chicago), Greyston Foundation (NY), and Why Not Prosper (Philadelphia). See all grant recipients here.

Melanie Kossan joins us on Grassroots Marketing to tell us about Stillwater Hemp, a Montana-based Organic health and CBD company. A lifelong entrepreneur and natural healthcare advocate, Melanie initially launched Stillwater Hemp to provide safe, 100% organic hemp products to her family and friends.

When she first began working with CBD, people in her area either didn’t know what it was, or they had serious misconceptions about it. It would have been easy to say “this market is not going to work for CBD”, but instead, she launched into education. Melanie created CBD School and for a year she would host events for the public to learn about CBD. Additionally, she would go on the largest radio station in the area each month to talk about CBD and answer questions from listeners, and ran informational ads on TV. It went a long way to create a marketing path for the product.

Today, Stillwater Hemp ships tinctures, topicals, edibles, and pet products to all 50 states, as well as allows other entrepreneurs to white-label their products to start their own CBD brand. Stillwater Hemp is about to launch their brand of vending machines that anyone can license and put in a high traffic area to create passive income or start up a side hustle.

Made for commercial vegetable growers, the AB330 and AB660 grow lights optimize power consumption for new greenhouse environments and as a 1:1 HPS replacement for greenhouse environments. Traditionally, greenhouses that are run on generated power need to be carefully monitored for power consumption. The AB330 and AB660 offer the maximum amount of light for the amount of power available to growers.

Mark Honeycutt, CEO of AB Lighting talk to Grassroots Marketing about how the AB330 and AB660 were designed to help vegetable growers reach higher yields by offering a lower wattage, full spectrum specifically designed for vegetables and continuous run times that vegetables need. Both lights feature the perfect combination of red and blue and can also be customized depending on grower needs. The full spectrum helps enhance the photosynthesis process and promotes the growth of vegetables. Additionally, the design of the AB330 and AB660 allows for ease and flexibility when it comes to installation.

Depending on the greenhouse environment, the AB330 has a PPF of 990 umol/s, 330W input power, standard 0-10V dimming and a lifespan of over 50,000 hours. For growers looking for more power, the AB660 has a PPF of 1980 umol/s, 660W input power, standard 0-10V dimming and a lifespan of over 50,000 hours. Both models come with a five-year warranty.

AB Lighting provides the best-in-class products when it comes to horticultural lighting. AB Lighting’s LED grow light fixtures are backed by science to help cannabis growers reach a higher yield for both indoor and greenhouse environments. Culminating over 30 years of research and development, 50+ tested spectrums, 100+ tested crops and 30+ fixture industrial designs, AB Lighting is bringing to market the best performing LED lights at the best value.

Rhett Jordan brings an elite level of vertical cannabis industry expertise rarely seen in the field to his role as Chief Operations Officer at Greatest Hits. With years of pioneering leadership experience in nearly all aspects of cannabis, Rhett has been able to strategically design and direct operations at Greatest Hits to ensure scalable functionality and support a thriving team.

Rhett’s operational vision—coupled with a deep understanding of the value of establishing relationships with his personnel and equipping them with tools for success—has been critical to his success in founding the Native Roots brand and building it into one of the largest cannabis dispensary chains in the world.

Rhett’s business and marketing acumen also extends to the music and promotions industry, where he has conceived, booked, and managed large-scale music and event productions.

Rhett loves to share his knowledge and advice regarding the industry itself, business, and health and wellbeing.

Discussion of Proactive Video Monitoring for Cannabis Growers and Dispensaries as Grassroots Marketing speaks with Justin Wilmas, President of Netwatch North America. 

With the number of dispensaries on the rise nationwide, it's more critical than ever for cannabis businesses to be sufficiently protected, and Proactive Video Monitoring (PVM) is a solution to this concern in more ways than one.

While proactive security can benefit virtually any business in any industry, there are a few benefits unique to the cannabis industry that growers and dispensary owners should be aware of when selecting their security system. Here are a few examples of what PVM brings to the table.

Complying with Ever-Changing Regulations

In the cannabis industry, growers and dispensaries tend to face large amounts of scrutiny from local government and law enforcement regarding the legality of their business. As such, cannabis business owners must maintain their business according to the industry's ever-changing laws and regulations. PVM has the ability to monitor changing rules in each state to ensure that no laws are being broken on the premises through active monitoring of your facilities. 

Protecting Your Business from Crime

Just like any other kind of business, PVM systems excel at monitoring any part of any building, be it indoors or outdoors. By stopping crime before it starts with real-time monitoring, smart analytics, and live audio voice-downs, PVM safeguards the perimeter of your facilities and deters criminals attempting to cause harm to your property.

Grassroots Marketing discusses Empowering Women through Sexual Wellness with Felicia Hershenhorn, the Founder of Runi Inc.

Runi is Felicia’s newest and most personal endeavor. Felicia set out to empower women through sexual wellness. Runi is an intimate wellness company that celebrates pleasure as an essential component of human sexuality fundamental to overall health and wellbeing. Runi empowers people with the products and know-how to explore and express our deepest needs and desires because when it comes to getting what you want, Runi knows the pleasure is all mine. Felicia raised over $400,000 in funding in 48 hours to bring her vision to life. Based on her experience working with manufacturers, Felicia created a

prototype and formulated Play Primer arousal serum.

Play Primer, by Runi, is a flavorless, not sticky, non-GMO, vegan, and gluten-free water-based arousal serum with only 6 ingredients: Aloe Vera Gel, CBD Isolate, Hyaluronic Acid, Vitamin E, Cordyceps Mushroom Extract, and Shiitake Mushroom Extract. The natural lubricant is clinically studied technology, naturally processed, with no added chemicals, 100% plant-based, made in the USA, safe for consumption, latex-free, and does not contain any glycerin, parabens, or mineral oils, hormones, or alcohols. 

Runi has partnered with Plan International and will donate a portion of their profits to support the ground-breaking program ‘Because I Am a Girl’ committed to enabling access to quality sexual health services and education, for women and girls in more than 75 countries. This partnership will not only improve the daily lives of women and girls but also advance their position and value in society, unleashing their inherent power and potential to champion agency and equality.

The Parent Company, a leading consumer-focused California cannabis company, announced today it has entered into an exclusive brand licensing and cultivation and production agreement with Curio Wellness to bring TPCO’s brands to Maryland. This is the first state expansion of the Company’s portfolio beyond California.

Michael is a highly effective business executive with a track record of creating businesses of scale and market leadership focused on innovation, competitive advantage, and best in class operating metrics in healthcare services, healthcare technologies, health care products, software, and distribution. A true visionary, Michael is known for assembling highly effective management teams that result in market-leading, high-growth organizations with clear brand propositions and strong financial returns.

Michael has founded, co-founded, invested in, and rapidly grown a number of leading healthcare service companies, including NeighborCare, Remedi SeniorCare, Sterling Partners, and Curio Wellness. Michael was awarded the Ernst & Young Entrepreneur of the Year award in 1994 for his development of the NeighborCare business model and brand. Prior to founding NeighborCare, he led commercial finance lending for Signet Bank.