Grassroots Marketing

Grassroots Marketing learns about Texas' Premier Cannabis Brand RESTART CBD with CEO Shayda Torabi. 

Shayda Torabi is the Co-Founder and CEO of RESTART CBD, Texas' premier cannabis brand. In addition to founding RESTART CBD with her two sisters in 2018, she is also the host of popular cannabis and marketing podcast To Be Blunt, where she interviews leading brands and marketers on their strategies for success when navigating the cannabis industry. 

Shayda also sits on the executive board of the Texas Hemp Coalition, is a Cannabinoids Council member for the Hemp Industries Association, and writes a recurring column for the Texas Hemp Reporter. 

Shayda is passionate about helping build great consumer brands in the cannabis industry, and leverages her background in technology and marketing to help navigate the cannabis industry connecting the consumer to high-quality cannabis products and education. 

Shayda also hosts To Be Blunt: The Podcast for Cannabis Marketers. 

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Grassroots Marketing discusses how How Botani Gummed Wrappers Take Blunt Rolling Next Level with Managing Director Alex Boone.

Until now, single-use foil packaging has been the go-to solution for blunt wraps. Without it, most blunt wraps will dry out. (Or so, you would think…)

But what if you could get rid of the foil? What if cannabis brands could provide blunt wraps that were gummed, and/or in a booklet, like how you can purchase joint papers?

Enter Botani: a 400-year paper pioneer with a history of leading innovation in tobacco paper product manufacturing. Today, Botani introduced its new Gummed wraps -- a revolutionary and cost-effective alternative to traditional foil wrapped blunt papers. Designed to help roll-your-own tobacco brands make a seamless entrance into the cannabis market without adding costly new machinery or storage solutions, Botani gummed wrappers take blunt rolling to the next level.

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Grassroots Marketing looks into Automated BHO and Ethanol Cannabis Extraction Solutions with Jack Naito from Luna Technologies

Jack Naito is founder and president of Luna Technologies, which makes closed-loop extraction equipment for cannabis with a focus on butane hash oil (BHO). The BHO process helps maintain a full spectrum experience in finished products from edibles, concentrates, to live-resin vape carts by keeping most of the minor cannabinoids and terpenes in the product. Today, Jack's company has more than 50 BHO machines in operation across the United States and Canada. 

Jack holds a masters in mechanical engineering--he worked at Boeing before he joined forces with his childhood friend Kyler Buck to start Luna Technologies in 2016, and this engineering-centric approach has helped the company generate millions in annual sales. 

We also learn about Elara, A Reimagined Ethanol Cannabis Extraction Solution and their Oberon Industrial-Grade Cannabis Extractor.

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We learn about Hemper and Their Flavor-Infused and Disposable Quick Hitter, their Hemper monthly subscription boxes and more with CMO Angel Ferrer. 

The Quick Hitter is the first official Hemper product that is able to be sold in convenience stores and will undoubtedly increase awareness and exposure of the Hemper brand to a new customer base. Hemper has seen significant growth in recent months, while maintaining their roots and commitment to fulfilling customer demands and constant product innovation.

Hemper continues to provide consumers with the best smoking accessories, and the Quick Hitter will soon become the cannabis-lovers’ next favorite product. The Quick Hitter is currently available for purchase online at www.hemper.com. Cannabis Radio listeners can get a 10% discount by using the promo code CannabisRadio10.

About Hemper:

Hemper is a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. It is a leader in the cannabis industry and offers one-of-a-kind monthly subscription boxes and a la cart shopping for core essentials dedicated to the smoking world. In addition to selling smoking accessories on Hemper.com like bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens and more Hemper offers monthly subscription boxes which includes 10+ smoking accessories worth more than $100+ every month in value for $40. For more information, visit www.hemper.com and follow Hemper on social media @HemperCo.

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Cannabis Brand RR Brothers Inspired By Candy Confections as we learn the backstory from Roberto Laposse, CEO of RR Brothers. 

They recently expanded their product line to the Arizona market. RR Brothers THC-infused gummies are now available in twelve different flavors for recreational and medical purchase at Sticky Saguaro, The Mint, Ponderosa, and Oasis dispensaries throughout Arizona. 

Established in 2020, RR Brothers has emerged as a top-selling edibles brand out of the midwest and is available at over 300 dispensaries in Oklahoma. The company is led by twin brothers with over a 100-year family legacy of candy making, bringing true confection to the cannabis industry.

RR Brothers gummies come in a variety of classic fruit flavors with low and high-dose THC offerings. All products are pectin based, gluten free, vegan, and formulated with quality ingredients to ensure a stable shelf life.

“We are thrilled to expand to the Arizona market and bring consumers a gummy that is refreshingly different,” said Roberto Laposse, CEO and co-founder of RR Brothers. “Our candy making background and our knowledge in cannabis, creates the perfect formula for a great tasting, effective product.”

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Grassroots Marketing examines the Weedsies Approach to Selling CBD, Hemp, and Cannabis with their CEO and Founder, Henry Calix. 

Vendors that partner with Weedsies can get an experience similar to eBay while users go through an Amazon experience. Weedsies allow vendors to sell their products and get a broader reach to find their target audience. Through Weedsies, vendors are protected and ensured that users can buy their products legally and within their state. The company also gives users the ability to have the industry at their fingertips and be rest assured about their products' safety. Weedsies vets vendors for state licensing as each state requires along with each product COA.

Weedsies is unique for becoming the go-to platform tailored to solving virtually every problem with the selling of CBD, Hemp, and Cannabis within the United States. They are also the only company that separates state lines according to regulations and implements multiple practical payment methods for the user. Weedsies also facilitates the medical card application form and introduces users to many options out there within their respective states.

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Grassroots Marketing highlights Nuvata and Their Live Resin Disposable Vaporizers with Andy Singh, founder and CEO of Nuvata. 

Live resin is a cannabis concentrate that’s extracted from fresh, frozen cannabis plants, preserving its sensitive cannabinoids and proteins. But when it comes to marketing and branding, there is a lot of misleading terminology in the concentrates market and the products just aren’t worth their premium price. 

To help with viscosity, some live resin manufacturers add distillate, which only contains THC. Because Nuvata uses 100% live resin, it is better at providing consumers with a balanced effect instead of just providing a flavored THC buzz. It’s the closest thing you’ll get to smoking a joint.

Andy is of Indian descent, but was born in Bangkok then moved to LA at 6 months old. As a child, his family moved back to Bangkok for business and moved back to LA as a young adult. Straight out of college, Andy began his successful entrepreneurial journey and challenged himself by stretching his professional limits and acquiring a logistics business and growing it to become a multi-million dollar business within a 2-year span. After a successful exit, he took his knowledge of compliance, operational systems and strategies into the cannabis industry. In addition to founding Nuvata and thriving in new markets, he’s built a unique cannabis real-estate incubator for operators to bring automatic value by following his strategic formula that’s focused on buying real estate, obtaining licenses and more.

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Grasroots Marketing speaks with Tanya Griffin, founder of CBD-infused sexual wellness line, oOYes! specializing in CBG + CBD infused sex products. 

With a focus on women's and family health, her journey started in 1995 with her stores, Kangaroo Kids, where, as a lactation consultant, she helped families with breastfeeding and parenting needs. As her kids grew, her attention turned in 2011 to plant based medicines and building cannabis companies. Relying on lessons learned and life lived, Tanya's energies now center on creating an ecstatic sex lifestyle brand focused on travel centric, cannagastic, oOYes experiences.

Most oOYes products contain the company’s Uh Huh Honey, which uses patented technology where CEO Tanya Griffin’s free-range bees feed on nectar made from organic hemp on an organic farm in California to produce highly bioavailable, cannabinoid-rich raw honey.

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Grassroots Marketing speaks with the team at Green Space Accounting, a woman and minority-owned cannabis accounting firm, LaKia Bourne and JoAnne Williams-Barnes. 

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Green Space Accounting provides cannabis companies with a complete accounting services, including bookkeeping, cash flow management, payroll solutions, and compliance advisory. We work with all types of cannabis business in any legal market, both adult-use and medical. Our team has the expertise to help you stay audit-ready and to best manage your cash flow for performance and profitability. 

Rolling Stone recently wrote about the Technology of Cannabis: Moving at the speed of cannabis means that MSOs need better and faster ways to source materials as well as track the money sloshing around as they merge and acquire in order to survive for tomorrow. To plan for the future, MSOs need to promote greater holistic transparency, easy and time-saving integration of disparate data and accounting systems, and increased local and global marketplace collaboration. Those that don’t embrace an approach fueled by innovation and technology may as well be doing business with just a pen and paper.

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Flower by Edie Parker by Brett Heyman, the cannabis leg of Heyman's cult accessories label Edie Parker is pleased to unveil Weed's Come a Long Way, Baby, a new campaign to coincide with 420.



As an all-women led company and leader in the luxury cannabis space, Heyman hopes to celebrate the liberation of cannabis and the ever changing perception of the culture that's tied to it.

Widely known for its inherent sense of irreverence and wit, the current campaign gives nod to the iconic 1960s Virginia Slim ad that challenged the zeitgeist of the American women. Featuring Richie Shazam, Fiffany Luu and Faith Jauggernauth, and photographed by Emma Louise-Swanson, the campaign currently spans multi-state across NYC, Chicago, Los Angeles, Boston and more surrounding 420, 

An early pioneer to intersect cannabis and fashion, Flower by Edie Parker offers a line of cannabis accouterments: smoke pipes, rolling papers, vape pens, grinder cases, temping sticks, lighters, and more.

Visit www.EdieParkerFlower.com or @EdieParkerFlower for more information.

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