Grassroots Marketing examines the Weedsies Approach to Selling CBD, Hemp, and Cannabis with their CEO and Founder, Henry Calix. 

Vendors that partner with Weedsies can get an experience similar to eBay while users go through an Amazon experience. Weedsies allow vendors to sell their products and get a broader reach to find their target audience. Through Weedsies, vendors are protected and ensured that users can buy their products legally and within their state. The company also gives users the ability to have the industry at their fingertips and be rest assured about their products' safety. Weedsies vets vendors for state licensing as each state requires along with each product COA.

Weedsies is unique for becoming the go-to platform tailored to solving virtually every problem with the selling of CBD, Hemp, and Cannabis within the United States. They are also the only company that separates state lines according to regulations and implements multiple practical payment methods for the user. Weedsies also facilitates the medical card application form and introduces users to many options out there within their respective states.

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Grassroots Marketing highlights Nuvata and Their Live Resin Disposable Vaporizers with Andy Singh, founder and CEO of Nuvata. 

Live resin is a cannabis concentrate that’s extracted from fresh, frozen cannabis plants, preserving its sensitive cannabinoids and proteins. But when it comes to marketing and branding, there is a lot of misleading terminology in the concentrates market and the products just aren’t worth their premium price. 

To help with viscosity, some live resin manufacturers add distillate, which only contains THC. Because Nuvata uses 100% live resin, it is better at providing consumers with a balanced effect instead of just providing a flavored THC buzz. It’s the closest thing you’ll get to smoking a joint.

Andy is of Indian descent, but was born in Bangkok then moved to LA at 6 months old. As a child, his family moved back to Bangkok for business and moved back to LA as a young adult. Straight out of college, Andy began his successful entrepreneurial journey and challenged himself by stretching his professional limits and acquiring a logistics business and growing it to become a multi-million dollar business within a 2-year span. After a successful exit, he took his knowledge of compliance, operational systems and strategies into the cannabis industry. In addition to founding Nuvata and thriving in new markets, he’s built a unique cannabis real-estate incubator for operators to bring automatic value by following his strategic formula that’s focused on buying real estate, obtaining licenses and more.

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Grasroots Marketing speaks with Tanya Griffin, founder of CBD-infused sexual wellness line, oOYes! specializing in CBG + CBD infused sex products. 

With a focus on women's and family health, her journey started in 1995 with her stores, Kangaroo Kids, where, as a lactation consultant, she helped families with breastfeeding and parenting needs. As her kids grew, her attention turned in 2011 to plant based medicines and building cannabis companies. Relying on lessons learned and life lived, Tanya's energies now center on creating an ecstatic sex lifestyle brand focused on travel centric, cannagastic, oOYes experiences.

Most oOYes products contain the company’s Uh Huh Honey, which uses patented technology where CEO Tanya Griffin’s free-range bees feed on nectar made from organic hemp on an organic farm in California to produce highly bioavailable, cannabinoid-rich raw honey.

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Grassroots Marketing speaks with the team at Green Space Accounting, a woman and minority-owned cannabis accounting firm, LaKia Bourne and JoAnne Williams-Barnes. 

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Green Space Accounting provides cannabis companies with a complete accounting services, including bookkeeping, cash flow management, payroll solutions, and compliance advisory. We work with all types of cannabis business in any legal market, both adult-use and medical. Our team has the expertise to help you stay audit-ready and to best manage your cash flow for performance and profitability. 

Rolling Stone recently wrote about the Technology of Cannabis: Moving at the speed of cannabis means that MSOs need better and faster ways to source materials as well as track the money sloshing around as they merge and acquire in order to survive for tomorrow. To plan for the future, MSOs need to promote greater holistic transparency, easy and time-saving integration of disparate data and accounting systems, and increased local and global marketplace collaboration. Those that don’t embrace an approach fueled by innovation and technology may as well be doing business with just a pen and paper.

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Flower by Edie Parker by Brett Heyman, the cannabis leg of Heyman's cult accessories label Edie Parker is pleased to unveil Weed's Come a Long Way, Baby, a new campaign to coincide with 420.



As an all-women led company and leader in the luxury cannabis space, Heyman hopes to celebrate the liberation of cannabis and the ever changing perception of the culture that's tied to it.

Widely known for its inherent sense of irreverence and wit, the current campaign gives nod to the iconic 1960s Virginia Slim ad that challenged the zeitgeist of the American women. Featuring Richie Shazam, Fiffany Luu and Faith Jauggernauth, and photographed by Emma Louise-Swanson, the campaign currently spans multi-state across NYC, Chicago, Los Angeles, Boston and more surrounding 420, 

An early pioneer to intersect cannabis and fashion, Flower by Edie Parker offers a line of cannabis accouterments: smoke pipes, rolling papers, vape pens, grinder cases, temping sticks, lighters, and more.

Visit www.EdieParkerFlower.com or @EdieParkerFlower for more information.

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Grassroots Marketing learns about Rogue Paq and their expansive line of Luxury Cannabis Accessories with the Founder and CEO, Jessica Cadmus



Rogue Paq was created by NY Wardrobe Stylist and Goldman Sachs alumna, Jessica Cadmus (AKA Wardrobe Whisperer) who thinks non-stop about how people present themselves. Her style advice and commentary has been featured on CBS This Morning, Bloomberg TV, CNN, Wall Street Journal's Market Watch, Business Insider, and more. She has spent the last 13 years dressing power brokers and influencers and ensuring their aesthetic is highly cultivated. When she discovered her clients were carrying their ritual in vessels like old pencil cases and baggies, a problem defined itself: the need for a refined carrying case. It was from that need that Rogue Paq was born.

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Lemonhaze Creates Exclusive Experiences Connecting the Cannabis Space and we learn more from CEO Brian Yauger, regarded as the “Most Connected Man in Cannabis.

Brian is the mastermind behind the boutique events company, the architect of exclusive experiences connecting the cannabis space. Lemonhaze also produces “the most coveted invitation in the cannabis industry,” the Lemonhaze Cannabis Industry Executive Golf Invitational in Las Vegas.

We learn about

How the  Lemonhaze Cannabis Industry Executive Golf Invitational became the largest gathering of influential decision-makers in legal cannabis assembled in one place and time. \

How with the Invitational, the company earned a reputation as “the Allen and Co. of the cannabis industry,” compared to the investment firm’s annual gathering of tech and media moguls, and where some of the biggest deals in history are devised.   An example of the kinds of deals born at Lemonhaze events is the recent $400 million 10-year partnership agreement between Agrify and Gold Leaf Florida.

The Lemonhaze Virtual Up-Fronts described as “speed dating for cannabis buying.” These events offer a unique opportunity for product salespeople and dispensary buyers to directly engage through the efficiency of video meetings and sales platforms.

The Lemonhaze Budtenders First Parties, VIP events made to spotlight the importance of Budtenders as the engines that run the industry. These events are part of a push by Lemonhaze to make the week after 420 “Budtender Appreciation Week.”

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Grassroots Marketing speaks with Laura Beohner is President of The Healing Rose, an Organic Cannabinoid Wellness Brand.

She is the Founder and Director of MA Hemp Coalition. Plant Medicine & Cannabis Activist. Basketball & Softball Coach. Twin Mom. BoD for Elevate Northeast & NOSHA.

Using 100% natural ingredients and 99% organic ingredients, The Healing Rose line uses the finest ingredients to create the most therapeutic CBD salves and topicals.

Helping a range of different conditions and ailments, you can check them out at http://thehealingroseco.com/

The Healing Rose Company, based in Massachusetts, handcrafts hemp-derived CBD infused body care products in small batches using natural and organic ingredients. They combine organic herbs and essential oils with hemp-derived, 100% THC-Free Phytocannabinoid Rich Hemp Oil with only high-quality organic kinds of butter & oils. They've spent countless hours developing formulas through extensive research & development. Their body care products are made with care in Andover, MA. \
Massachusetts-based cannabis and hemp advocate, educator and entrepreneur Laura Beohner is president and co-founder of The Healing Rose Company, which offers handcrafted organic body care products using full-spectrum CBD hemp oil. Organic is important for Beohner, because so many beauty and wellness products come with unwanted side effects. “When you use all-organic ingredients, you don’t get those pesticides and heavy metals that are on so many cosmetic ingredients,” she says.

Laura has spoken about cannabis, topicals, marketing, branding, entrepreneurship, and product development in the cannabis and hemp industries at the Boston Freedom Rally, Women Grow Boston, Women Grow Connecticut, New England Cannabis Convention, East Coast Cannabis Conference, New England Cannabis Convention, CannaCon Boston, Cannabis & Migraine Symposium and more.

Laura co-founded Massachusetts Hemp Coalition and serves on the board of directors at Northeast Sustainable Hemp Association and Elevate New England (@elevatenewengland). She is a girls’ basketball coach.

She holds a Bachelor of Business Administration in Entrepreneurial Studies from Northeastern University and graduated from the Northeastern Institute of Cannabis. She’s been featured in Boston Business Journal, New England Public Radio, Sensi Magazine, Emerald Magazine, The Enterprise, Marijuana Venture and more.

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How Sunsoil is Disrupting the CBD industry as Alejandro Bergad and Jacob Goldstein discuss the mission to disrupt the CBD industry by lowering prices and creating higher quality oils and tinctures.

From April 22-24, Sunsoil offered their 30ct softgel and 30ct vegan capsules for $6 per bottle [regular price is $30 with other brands averaging $60-$80], comparable to the price of Advil. According to a recent CBD pricing report, the average cost of CBD is 12 cents per mg. Sunsoil will reduce its price to 1 cent per mg.

Alejandro Bergad, CEO and co-founder of Sunsoil, CBD has become a fad and he has had enough. Alejandro has been working in the hemp industry since 2014 and was part of the initial hemp boom in Colorado. He returned to Vermont to start a CBD brand and to make good use of the North East’s natural farming abilities. He and his childhood friend, Jacob Goldstein got to work on building a CBD company from scratch: from agriculture to production, to the business and mass market. Today, Sunsoil is the fourth largest selling CBD brand in the United States and half the price of its competitors.
“I saw a lot of inefficiencies in the agriculture, production, and business practices. Lots of folks who went into this industry early were pioneers who pushed barriers. But they weren’t focused on efficiency. They were keeping prices high rather than driving prices lower and democratizing cannabis”, says Alejandro.

Many CBD brands have focused only on endorsements and trends - seeking celebrity collaborations and advertising stardom by adding CBD to every product under the sun [sodas, waters, toothpaste, and dog food], taking away the real medicinal purpose of this plant.

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Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley share their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families. 

House of Wise launched its Justice For All Campaign with Last Prisoner Project. In honor of 420, they are promoting a petition urging the Biden Administration to create an independent Presidential Cannabis Clemency Board to expedite the release of over 40,000 people sitting in jail for something that is legal in 37 states.
 
Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley are using their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families. The Worsleys' story is a harrowing illustration of how the criminal sentence doesn't truly end after leaving prison, and why cannabis clemency is vital in criminal justice reform.


Sean Worsley earned a Purple Heart for his service in Iraq, where he had the dangerous job of disabling roadside bombs. When an IED knocked him unconscious, he suffered a traumatic brain injury and was diagnosed with post-traumatic stress disorder. But by 2012, Worsley felt optimistic: he had fallen in love and married his wife, Eboni Worsley, and he had a prescription for medical marijuana to help treat the insomnia, paranoia, and night terrors caused by his PTSD.

But their life as they knew it came to a screeching halt in 2016, when Sean and Eboni Worsley were arrested on cannabis charges in Alabama while on a road trip to visit their extended family. After six years of legal and personal trauma – including probation, incarceration, homelessness, health issues, and being separated from Sean's children — the Worsleys are only now beginning to rebuild their lives and their family.

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