On this episode of Great Practice, Great Life, crack the code to a richer personal and professional life as Steve teams up with Valerie Peterson, CEO of Atticus, to explore the impact of the "GREAT" habit.

Developed over two decades and shared in workshops, this simple yet profound practice can enhance presence, improve relationships, and spur growth. With wit and wisdom, we delve into how this habit can revolutionize your daily interactions and set you on a path toward a Great Practice and Great Life.

We break down the acronym GREAT—Gratitude, Respect, Enamored, Appreciate, and Treasure—and its power to sow positivity in all facets of life. We also share personal stories, including a lighthearted take on dishwasher loading quirks informed by DISC profiles, to demonstrate the far-reaching effects of understanding and harnessing our natural tendencies. This episode isn't just about personal development; it's about cultivating connections that matter.

Rounding out the conversation, Steve expresses deep appreciation for Valerie's exceptional guidance through the podcast while we reveal the importance of building upon personal growth within our professional spheres.

Tune in to see how establishing excellent habits can impact your life and those around you.

In this episode, you will hear:

• The "GREAT" habit, developed over 20 years to enhance personal presence and relationships
• The GREAT acronym stands for Gratitude, Respect, Enamored, Appreciate, and Treasure and aims to foster positivity
• DISC profile quirks that highlight GREAT's effectiveness in understanding and improving interactions
• The compound effect of small, consistent changes and the importance of communication skills
• Leveraging personal strengths in relationships and using tools like DISC profiles for a better understanding
• The shared mission of supporting lawyers in personal and professional growth

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Valerie Peterson: Chief Executive Officer of Atticus: atticusadvantage.com/team/valerie-peterson/

Get $500 off your Our Great Life Couples Workshop registration with promo code Podcast500: atticusadvantage.com/workshops/our-great-life-couples-workshop/

Great Practice. Great Life. by Atticus – 031: 10 Things I Learned as a CEO That I Wish I'd Known as a Lawyer with Valerie Peterson: Part 1: atticusadvantage.com/podcast/10-things-i-learned-as-a-ceo-that-i-wish-id-known-as-a-lawyer-with-valerie-peterson-part-1/

Great Practice. Great Life. by Atticus – 032: 10 Things I Learned as a CEO That I Wish I'd Known as a Lawyer with Valerie Peterson: Part 2: atticusadvantage.com/podcast/10-things-i-learned-as-a-ceo-that-i-wish-id-known-as-a-lawyer-with-valerie-peterson-part-2/

The 7 Habits of Highly Effective People by Stephen R. Covey: //a.co/d/1QPLCb0

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg: a.co/d/5gFXeLl

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear a.co/d/06LrRy6

Beyond Freedom and Dignity by B.F. Skinner: a.co/d/aQjkHtt

The Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael Easter: a.co/d/dsSwZbP

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Have you ever wondered why some law firms thrive on the word-of-mouth wave while others barely make a splash?

Marketing expert Denise Cullen and Steve unravel creating a potent client experience that doesn't end with a resolved case but flows into generating a pipeline of referrals. With the precision of a seasoned lawyer, they dissect strategies to train your team in the art of the referral "ask," transforming every satisfied client into a beacon for new business without pushy sales tactics.

Turning a law firm into a hive of professional connections is no small feat, but we lay out a blueprint for success. We explore the essence of tracking referral sources with the tenacity of a detective on a high-profile case. From hosting educational gatherings to fostering relationships through shared interests, we map the journey from the first handshake to a thriving network of referral-rich contacts.

As we round off the conversation, Denise reveals that setting ambitious goals for referral growth isn't just about numbers but about aligning with those who share your values and mission. We share anecdotes of turning small beginnings into grand enterprises and invite you to join us in exploring techniques that will not only scale your practice but also enrich your personal life.

Tap into the potential within your current client base and discover how your firm's marketing efforts can lead to a professionally rewarding and personally fulfilling practice.

In this episode, you will hear:

• Client experience from the first phone call and training staff for exceptional service to create marketing and referrals
• The natural "ask" for referrals
• All team members equipped to ask for referrals regardless of their role
• Tracking referral sources to optimize growth
• Using a "top 20 list" to maintain valuable relationships and implementing personalized thank-you gestures
• Building a robust referral network through strategic relationship management, attending events, and leveraging social media for Top of Mind Awareness (TOMA)
• Hosting educational events and categorizing contacts by profession to enhance targeted marketing efforts
• Training the team for effective referral requests
• Setting specific goals for referral increases
• Aligning efforts with the firm's mission and values to transform business trajectory
• Using mirrors for practice, recording yourself, leveraging technology, and consistent communication with referral networks

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Denise Cullen: Practice Growth Diagnostic Advisor & Director of Member Services: atticusadvantage.com/team/denise-cullen/

Great Practice. Great Life. by Atticus – 008: Why is the Double Your Revenue™ Workshop so Scary? with Denise Cullen: atticusadvantage.com/podcast/why-is-the-double-your-revenue-workshop-so-scary/

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

When chaos hits, most of us scramble, but not Michele Fuller. She paints a picture of resilience and focus as she recounts her journey toward her career's most impressive quarter despite staff turnover and a deluge of tasks.

On this episode of Great Practice, Great Life, Steve's conversation with Michele, a seasoned attorney and entrepreneur, is a life vest for any professional grappling with their own disruptions, illustrating the profound difference between simply managing time and mastering focus management. Michele shares her tactical playbook on task prioritization, which can boost productivity and enrich life beyond the office walls.

Have you ever wondered what it feels like to look a professional crisis in the eye and come out on top? Michele takes us through the eye of her storm, unpacking the mindset shifts and strategic decisions that are critical when "outworking the problem" just doesn't cut it. Maintaining cash flow, handling team dynamics, and safeguarding personal well-being are the pillars of her most financially rewarding period to date. The conversation offers practical wisdom for overcoming high-pressure scenarios with grace and emerging triumphant.

We wrap up with Michele's insights on the power of reflection and strategic planning's role in ensuring a thriving practice that doesn't come at the cost of burning out. She credits coaching and support from Atticus in her journey, emphasizing the impact of the right tools and habits when managing chaos and striving for outstanding results.

Michele's story is a masterclass in focus and balance, tailored to inspire lawyers and professionals alike towards achieving a rewarding career and life vitality.

In this episode, you will hear:

• Michele Fuller's strategy for the most successful quarter despite staff shortages and challenges
• Emphasizing focus management over traditional time management
• Her approach to overcoming professional crises
• The importance of mindset, managing chaos, and maintaining steady cash flow while ensuring personal well-being
• How The My Great Life® Planner helps with daily and weekly planning, managing professional responsibilities, and safeguarding weekends for personal time
• Weekly reflection practices for personal and professional growth that lead to creating actionable items and improved future performance
• Prioritizing cash flow and top goals for a productive week
• Using tools like the Cash Flow Focuser and calendar blocking to hone in on valuable cases and manage time effectively
• The importance of self-care and time management to maintain balance in high-pressure careers
• Michele credits her success to coaching, support from Atticus, and the right tools and habits for managing chaos and achieving balance between a thriving legal career and a fulfilling personal life

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Michele Fuller: Practice Advisor & Attorney: atticusadvantage.com/team/michele-fuller/

My Great Life® Planner: atticusadvantage.com/books/my-great-life-planner/

Group Coaching Programs: atticusadvantage.com/coaching/

Great Practice. Great Life. by Atticus – 039: From the Kitchen Table to Representing the State of Michigan with Michele Fuller: atticusadvantage.com/podcast/from-the-kitchen-table-to-representing-the-state-of-michigan-with-michele-fuller/

Michigan Law Center PLLC: www.michiganlawcenter.com

Administering the California Special Needs Trust: A Guide for Trustees and Those Who Advise Them by Kevin Urbatsch and Michele Fuller: a.co/d/jifEPQx

Administering the Michigan Special Needs Trust: A Guide for Trustees and Those Who Advise Them by Kevin Urbatsch and Michele Fuller: a.co/d/7eRcEZ8

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo: a.co/d/j3EzM4K

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Elevate your legal practice to unparalleled success with sales skills, as Victor Medina helps you craft a memorable client experience.

On this episode of Great Practice, Great Life, discover how to script interactions tactically to lead clients right to your door, ready to engage your services. This episode isn't just about growing a law firm; it's about transforming the attorney-client dynamic into a legacy of success and appreciation.

Tear down the barriers of doubt and ethical concerns that have long prevented lawyers from fully embracing their inherent persuasive talents. Walk through Steve's personal transition from professional sales to law and understand how sales methodologies can be integrated into legal services. Victor and Steve dissect the challenges lawyers face, such as the tension between helping clients and the necessity of charging for services, and they equip you with the strategies to overcome these hurdles gracefully.

Finally, Victor and Steve dive into the essence of creating a client-centered practice that listens, empathizes, and solves problems. By adopting a service-oriented approach, you'll captivate your clients and carve out a fulfilling career that thrives. Whether you're starting a practice from scratch or refining an established firm, these insights on sales strategies will be your stepping stone to a remarkable professional journey.

Tighten your ties and sharpen your minds – it's time to master the art of selling without selling out.

In this episode, you will hear:

• The crucial skill of sales in enhancing a legal practice
• Using inherent persuasive skills to significantly benefit client acquisition and service
• Embracing consultative sales to build relationships and effectively address client needs in legal services
• The power of a positive sales experience
• Creating a structured sales process that includes preparation over improvisation in client meetings, leading to better outcomes and client satisfaction
• Developing empathy and listening skills to connect with clients and build a thriving, service-oriented practice
• Using sales skills to lead to more impactful client engagements and financial success.

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Victor Medina: Practice Advisor & Attorney: atticusadvantage.com/team/victor-medina/
• Great Practice. Great Life. by Atticus – Episode 005: Give Yourself Grace, and Begin Again Tomorrow with Victor Medina: atticusadvantage.com/podcast/how-giving-yourself-grace-can-propel-your-law-practice-forward/
• Great Practice. Great Life. by Atticus – Episode 048: Overcoming the Challenges of Making Your First Hire with Victor Medina and Jonathan White: atticusadvantage.com/podcast/overcoming-the-challenges-of-making-your-first-hire-with-victor-medina-and-jonathan-white/

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

There was a moment, eight years into his marriage, when Daniel Struna, attorney and practice advisor, realized the true blend of personal fulfillment and professional success.

On this episode of Great Practice, Great Life, Steve is privileged to get Daniel Struna's insights from his global mission work to entrepreneurial endeavors in Colombia. Daniel's story isn't just about the victories in the courtroom; it's also about the laughter and challenges of parenting and the joyous celebration of love and life. His story, a vivid tapestry woven with the threads of service, leadership, and legal expertise, offers a unique perspective on achieving a rewarding practice while nurturing a rich personal life.

Navigating the transition from lawyering to advising, Daniel pulls back the curtain on the role coaching plays in nurturing growth within a legal practice. He shares his evolution, the initial hurdles of validating his expertise, and the delicate balance between providing solutions and empowering lawyers to innovate. As Daniel discusses the implementation of "time templates" and delegation, attorneys can learn to reclaim their schedules and refocus their energy on what truly matters. It's a masterclass in transforming a reactive work life into a symphony of structure and freedom.

Steve and Daniel round out their discussion with an exploration of gratitude, mindset, and knowing your value. Daniel advocates for the power of gratitude, especially in times of uncertainty, and how it can propel us toward success. As we touch on accountability and maintaining momentum, the conversation becomes a treasure trove of actionable wisdom.

Daniel's message is clear: with the right focus, action, and a sprinkling of gratitude, any legal professional can craft a practice that not only thrives but also allows their personal life to flourish.

In this episode, you will hear:

• Daniel Struna's insights on blending personal fulfillment with professional success
• His experiences in global mission work and entrepreneurial ventures in Colombia
• Daniel's transition from lawyering to advising and overcoming challenges in validating his expertise
• Striking a balance between providing solutions and coaching for innovation
• The importance of gratitude in personal and professional growth
• How a gratitude practice can lead to success, especially during uncertain times
• Implementing effective time management through "time templates" and productivity sprints to take control of schedules and focus on priorities
• Strategies for financial analysis in legal practice and addressing attorneys' common avoidance of finances
• The benefits of implementing financial dashboards for business performance review
• The power of delegation and mindset
• Knowing your value, setting appropriate pricing, and the benefits of positive thinking and focusing on wins
• Accountability in maintaining momentum and progress within legal practice
• The formula for success is focus plus action multiplied by accountability

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Daniel Struna: Certified Practice Advisor & Attorney: atticusadvantage.com/team/daniel-struna/

Our Great Life Couples Workshop: atticusadvantage.com/workshops/our-great-life-couples-workshop/

Great Practice. Great Life. by Atticus – Episode 030: Well, What Did You Expect? With Glenn Finch: atticusadvantage.com/podcast/well-what-did-you-expect-with-glenn-finch/

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Unlock the six secrets that transformed Craig Goldenfarb's legal practice into an eight-figure plaintiff powerhouse, with firm culture at the forefront of it all.

On this episode of Great Practice, Great Life, join Steve as Craig from Goldlaw reveals the unparalleled value of investing in people over aggressive marketing and how a positive work environment can directly influence staff retention, the quality of work, and client satisfaction. We also delve into the mechanics of running a top-tier law firm, from integrating systems like Tetra and Loom for peerless efficiency to establishing clear organizational structures inspired by "Traction" and "Fireproof."

Elevate your practice with insights into the delicate equilibrium between the practice of law and business development—a balance that can catapult your revenue to seven figures and beyond. Discover how, with Craig's wisdom, mastering time management and the art of delegation will free you to focus on scaling your practice while nurturing a rich home life.

We don't just talk shop; we dissect the philosophies that create a "philanthropaner," merging entrepreneurship with a heart for the community to foster societal contributions and business growth. In a field driven by results and relationships, we recognize the emotional journey of an attorney plays a significant role in the firm's expansion. Join us in a heartfelt discussion on the importance of emotional self-awareness, the courage needed for self-growth, and the profound respect for colleagues who dare to confront emotional challenges.

This episode isn't just about growing your firm; it's about growing as a person, leader, and entrepreneur and acknowledging the gratitude for the community and people around us who make success possible.

In this episode, you will hear:

• Craig Goldenfarb's journey from solo practitioner to leading an eight-figure plaintiff law firm
• Firm culture as the key to success
• Implementation of systems like Tetra and Loom alongside organizational structures from "Traction" and "Fireproof" to boost efficiency and growth
• Using consistent compensation systems and effective Key Performance Indicators (KPIs) to align staff performance with firm financial goals
• How focusing on a single operational metric can significantly increase a firm's income by aligning staff efforts with business objectives
• Finding the right balance between legal work and business development and limiting legal work to 25% to facilitate firm growth
• The structure of Craig Goldenfarb's 7 Figure Attorney Summit
• How the 7 Figure Attorney Summit helps attorneys grow their revenue with an emphasis on firm culture and personal growth
• What a "philanthropaner" is
• The importance of community involvement and employee focus in driving increased profitability

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Goldlaw Personal Injury Lawyers: www.goldlaw.com

7 Figure Attorney Summit www.sevenfigureattorney.com

The Six Levels of Delegation with Ari Meisel: lessdoing.com/podcast/the-six-levels-of-delegation

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Unlock the secrets to overcoming the silent career killer of procrastination with practice advisor Patrick Wilson.

On this episode of Great Practice, Great Life, we dissect the monumental shift from law school's theoretical world to the demanding realities of legal practice management. Steve and Patrick's conversation provides an economic lens to prioritize tasks more efficiently, pushing your practice towards heightened success while tackling the often shunned aspect of marketing in the legal field. Patrick's journey from athlete to high-powered lawyer and the pivotal seminar that changed it all will both inspire and guide you to reshape your approach to practice management.

As proactive business strategies take center stage, we examine the challenges lawyers face when juggling the reactive nature of legal case work with proactive business development. The episode illustrates why the same urgency that drives case management should be applied to mastering essential business skills. Through tales of lawyers like Bob and Steve, you'll learn how prioritizing high-value tasks and embracing marketing can grow your practice and reshape your work-life balance. Discover the tools that can help you shift from a reactive mindset to a strategic, growth-oriented businessperson.

Finally, we unpack the complexities of office management as law firms evolve, highlighting the pivotal roles and identity shifts that come with firm growth. Gratitude for the Atticus community is a theme woven throughout, accentuating the importance of mentorship and a supportive network. Patrick shares his gratitude for personal growth fostered by a collaborative career, leaving listeners with a sense of community and the encouragement to seek continuous learning and mentorship within their own professional journeys.

In this episode, you will hear:

• Patrick Wilson's shift from legal theory in law school to practical law practice management
• Business acumen in a law practice
• Economic perspective on task prioritization: how managing time and focus can increase efficiency and profitability in legal practice
• The common aversion to marketing among lawyers and strategies to engage in marketing efforts effectively
• The reactive nature of legal work versus proactive business development
• Investing in business management skills
• Some personal stories of lawyers like Bob, who learned to delegate lower-value tasks to focus on high-value work for firm growth and work-life balance
• Marketing and relationship building, even for those who traditionally dislike it, as a means to grow a practice
• Exploring the evolution of law firm management, the role of office managers, and the challenges faced during firm growth and expansion
• Gratitude for the Atticus community and the value of mentorship and a supportive professional network in fostering personal growth

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Patrick Wilson: Certified Practice Advisor & Attorney: atticusadvantage.com/team/patrick-wilson/

Webinars: atticusadvantage.com/webinars/

Team Leader Certification: atticusadvantage.com/law-firm-team-leader-certification/

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Can you excel in your legal career while leading a rich personal life? That's the puzzle Aaron Rothert and Steve are piecing together for attorneys seeking that elusive balance.

On this episode of Great Practice, Great Life, join Aaron and Steve as they navigate beyond the courtroom dramas and into managing teams, overseeing finances, and growing a successful practice. A seasoned practice advisor, Aaron dispenses wisdom on employing Abraham Maslow's hierarchy of needs as a personal and professional growth tool. He also shares a triad of growth strategies essential to achieving a seamless blend of career success and personal fulfillment.

The path to a thriving law practice is often littered with challenges that go unnoticed by the public eye. Aaron and Steve dissect the realities of legal practice management, from the daily grind of team dynamics to the complexities of financial stewardship. Accountability and support structures take center stage in their discussion, much like the crisis hotline ready to swoop in for legal practices needing a lifeline. As they delve into the mechanics of support, you'll better understand how structured guidance can propel you toward your long-term aspirations.

Finally, they contemplate the impact of the "My Great Life" exercise, an introspective activity to help align your career trajectory with your most cherished values. Steve recounts how this exercise profoundly shaped his decisions, even influencing family milestones like the decision to start a family. Wrapping up, Steve reflects on his strategies to stay grounded and present amidst a bustling professional life, ensuring family vacations and soccer games are non-negotiable fixtures in his calendar.

If you've ever felt caught between the gavel and the joy of life, this episode is crafted with you in mind.

In this episode, you will hear:

• Debunking the myth that personal fulfillment must be sacrificed for professional success in law
• Aaron Rothert's application of Maslow's hierarchy of needs to legal practice
• Three key growth strategies for professional and personal harmony
• Concrete strategies for law practice management, including team dynamics, financial acumen, and marketing mastery
• A structured accountability system and a crisis hotline for legal firms to navigate challenging times effectively
• The "My Great Life" exercise, a tool for aligning personal goals with professional objectives and its impact on family and personal fulfillment
• The importance of being present for family life and its role in enhancing a successful legal career
• Strategic planning for personal time
• The concept that focusing on building a great life first leads to a more rewarding and successful professional practice

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Aaron Rothert: Certified Practice Advisor & Attorney: atticusadvantage.com/team/aaron-rothert/

Law Firm Group Coaching Program: atticusadvantage.com/coaching/

DISC Assessment: atticusadvantage.com/disc-assessment

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

In the second part of a two-part series, Steve continues his conversation with Deidre Von Rock, a lawyer whose resilience, tenacity, and drive have seen her through personal struggles and professional triumphs.

On this episode of Great Practice, Great Life, Steve delves deeper into Deidre's journey, from battling cancer and divorce to building a successful law practice. She opens up about the power of community support during her cancer journey and reflects on her experience with the disease.

Turning to her professional life, Deidre explains what she's learned about online marketing, the value of SEO, and having an award-winning website. She shares the strategies used by her firm, Von Rock Law, to attract prospective clients and discusses the integral role of CRM software and a streamlined intake process. Client pre-education is central to Deidre's success, a strategy she believes sets her firm apart.

Deidre's approach to her practice is underpinned by what she calls "The Von Rock difference" - efficiency, transparency, and empathy. A big part of this approach is the impactful role her Team Leader plays, who she credits with enhancing her firm's growth and efficiency. The conversation also touches on the importance of work-life balance, with Deidre sharing how she has fostered this as a central component of her firm's culture.

As a successful woman in the legal profession, Deidre is a beacon of leadership for women in the field. She shares her advice for those looking back on their journey and reflects on the invaluable role played by her beloved pug, Lola, in marketing her business. Join Steve and Deidre in this episode as they explore the road to professional success and personal resilience.

In this episode, you will hear:

• Deidre Von Rock's thoughts on seeking help, faith, and finding joy in each day, regardless of personal struggles
• The importance of a robust online presence for a law firm
• Why your law firm needs a well-designed website, effective team leadership, and strategic use of modern tools like social media, geofencing, and SEO
• Von Rock Law's marketing strategies and how their online presence drives business growth
• Advice for lawyers starting their practice and why efficiency, transparency, and empathy are vital elements for success
• Deidre's approach to hiring and managing employees and her strategies for achieving work-life balance in law
• Her transition from lawyer to successful entrepreneur and the importance of planning, setting goals, and reinvesting in the business

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Stand Like Von Rock: The Great Practice and Great Life Journey with Deidre Von Rock: Part 1 atticusadvantage.com/podcast/stand-like-von-rock-the-great-practice-and-great-life-journey-with-deidre-von-rock-part-1/

Team Leader Certification: atticusadvantage.com/law-firm-team-leader-certification/

DISC Assessment: atticusadvantage.com/disc-assessment

Von Rock Law: vonrocklaw.com

Von Rock Law: Lola – Chief Pug Officer: vonrocklaw.com/about/lola

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Life can be a roller coaster. Just ask Steve's guest, Deidre Von Rock, an attorney who dared to leave a 16-year partnership at a conventional law firm to strike out on her own.

Steve delves into Deidre's audacious transformation in part one of this two-part episode of Great Practice, Great Life. A product of a humble small town, Deidre takes us on her educational journey, from her undergraduate years in San Diego to her law school experience in Boston at New England Law, a trailblazing institution known for supporting women in the legal field. She shares the thrill of having her legal opinion published unchanged by a renowned federal judge, an accomplishment that ignited her confidence and affirmed her unique voice.

Deidre then brings us back to her home state of California, where she navigated her way from being a law clerk to an associate, eventually becoming a partner in a conventional law firm. However, the rigidity and dissatisfaction of the corporate legal world led her to contemplate a radical change. After years of introspection and strategizing, she made the brave leap to start her own practice.

We learn about Deidre Von Rock's thoughtful approach to choosing her niche, moving away from the combative nature of litigation towards a more balanced, transactional practice. She opens up about her innovative marketing approach, focusing on referral marketing and networking to build a robust, trusted community of advisors and clients.

Her story was not without its challenges. Deidre shares her personal struggles, including a breast cancer diagnosis and the end of a toxic marriage. Despite these obstacles, she remained undeterred, demonstrating an admirable resilience integral to her success.

Throughout the episode, Deidre emphasizes the importance of developing a personal brand that truly represents who you are. She offers wisdom for those looking to carve out their own path in the legal sector.

Tune in to this episode for an inspiring story of courage, determination, and authenticity in the face of adversity.

In this episode, you will hear:

• Deidre Von Rock's journey from a conventional law firm partner to the creation of her own practice and personal brand
• The decision-making process behind her career change, choosing her niche, and designing her marketing strategy
• The culture of billable hours and the struggle to achieve work-life balance as a working mom in a male-dominated industry
• The importance of having a clear niche and choosing practice areas that align with personal values and goals
• The courage and fear involved in making a major life change and designing a practice and life that brings joy and fulfillment
• Deidre's personal branding journey, networking, and perseverance in the face of setbacks
• Her experience dealing with personal challenges like breast cancer treatment and divorce while building her practice

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If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

Stand Like Von Rock: The Great Practice and Great Life Journey with Deidre Von Rock: Part 2 atticusadvantage.com/podcast/stand-like-von-rock-the-great-practice-and-great-life-journey-with-deidre-von-rock-part-2/

The Summit: nsslfc.com/

Von Rock Law: vonrocklaw.com

Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.