In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond.

• Data demand and supply gaps 
• Differentiating research from marketing
• Privacy and governing the use of data
• Combating data fraud and hackers

• GreenBook --> https://greenbook.captivate.fm/podcast
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to Emily Fullmer, for producing and editing this episode.

In this week's episode: Lenny Murphy, is joined by Nelson Whipple, GRIT Research Director at GreenBook, to talk about the upcoming Insights Practice GRIT Report!

GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights, and because we're just about 2 weeks away from publishing our 30th edition, we're celebrating by providing an ultra-rare GRIT Report sneak peek with Lenny and Nelson - the masterminds behind the magic!

Listen in to get exclusive details like:

• Emerging Methods
• Visualization Trends and Buyer Sentiment
• Strategic Consultancy Supplier Trends
• Primary Revenue Sources
• Remote, In-Person, and Traditional Methodology Trends
• Qualitative shifts + scalability
• Permanent changes for 2022

• GreenBook --> https://greenbook.captivate.fm/gb
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: GreenBook's host, Lenny Murphy, is joined by Steve Phillips, Founder & CEO of Zappi — a powerhouse of consumer testing for advertising and innovation development.

Take a deep dive into the origin story of Zappi (who just so happened to have won GreenBook's very first Startup Pitch competition way back in 2013) and discover how they became a leader in prioritizing global sustainability by taking the Net Zero Pledge, get the rundown on how they've built a strong company culture in a hybrid environment, and uncover the important lessons about servant leadership they've learned along the way.

• GreenBook --> https://greenbook.captivate.fm/podcast
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode, GreenBook's host, Lenny Murphy, is joined by Noel Lamb, former Head of Research Operations at Robinhood to explore the Wild, Wild West of ResearchOps,  including the democratization of research, its strategic function, how to get organizational buy-in, the future of ResearchOps, and more...

• GreenBook --> https://greenbook.captivate.fm/podcast
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to our guest, Noel. Thanks also to Emily Fullmer, for producing and editing this episode.

In this episode, GreenBook's host, Lenny Murphy is joined by Dave Carruthers, Founder of Voxpopme, and Andrew Konya, Co-Founder of Remesh to discuss how Decentralized Autonomous Organizations (DAO) will open up opportunities for new business models, create shared value for consumers and brands, and shape the future of research organizations.

• GreenBook --> https://greenbook.captivate.fm/podcast
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to our guests, Dave and Andrew. Thanks also to Emily Fullmer, for producing and editing this episode.

In our inaugural episode, GreenBook's host, Lenny Murphy is joined by the Founder & CEO of Highlight, Dana Kim to talk about the art of reinvention, her big plans for audience expansion in product research, and the future of the industry.

As a true visionary and strategic planner, Dana discusses how she's built a thriving community of 'Highlighters' and landed her shortlist of dream clients amidst a global pandemic.

GreenBook - https://greenbook.captivate.fm/podcast

Lenny Murphy - https://greenbook.captivate.fm/lenny

Many thanks to Dana, for being our first podcast guest. Thanks also to Emily Fullmer, for producing and editing our inaugural episode.