This is episode 825.

Read the complete transcription on the Sales Game Changers Podcast website.

This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast.

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On today's show, we interviewed Greg Accardo, Director, Professor and Instructor at the Louisiana State University Professional Sales Institute. Find out more about the LSU Sales Symposium event on April 9th here.

Find Greg on LinkedIn.

GREG'S TIP: "Your key to success in sales is to truly understand your customer's business, even better than they do. That's what separates you, because products are similar, but becoming a trusted resource is what makes you different."