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What do you get when you mix an automotive marketer, a graffiti artist, and meme expert?

Jordan Cox, obviously.

He's energetic, always smiling and full of ideas. In fact, he just won the Best Idea Award at David Kain's Clients and Friends Digital Success Workshop for his work on Gates Car Talk, a podcast produced inside of the dealership. Jordan joins to the show to talk about what challenges he's solving, how to tell better stories and seeing people blossom.

Here's what we talk about in this episode:

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

6:19 Jordan describes Gates Car Talk, an interview/news/information podcast that he created for their dealership. They use it to share employee's stories and to keep up on current news.

8:20 Don't feel like today's strategy needs to be for the rest of your life. Jordan talks about how different seasons of the podcast have had very different feels.

10:02 The team at Gates actually promoted the podcast to customers by putting it on the VDP with the Why Buy? photos.

15:42 A recent problem that Jordan solved was getting SMS conversations to go to the correct store and department within that store. He describes how he worked the problem and the results they've seen.

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Connect with Jordan Cox on LinkedIn

Listen to Gates Car Talk

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
2. ASOTU CON Sessions