Are you repeating the same day over and over again, or building momentum and springing forward by leaps and bounds? Are there opportunities buried in your own business? Today, we’re talking with Adam Hommey, author of Groundhog Day Is an Event, Not a Business Strategy.  

https://www.youtube.com/watch?v=Ubie5ZpV45o

If you want to find out how to connect your brilliance and your passion to WIN in business and marketing… tune in now!

Table of contentsAdam Hommey’s BeginningsGroundhog DayHave You Instituted “Permanent Reactions”?What Could You Have Someone Else Do?What is the SPRING Formula?Transaction Partners vs. CustomersMinimalism vs. Essentialism in BusinessShould You Nix the Business Phone?Availability vs. AccessibilityConnect with Adam HommeyAbout Adam HommeyBook A Strategy Call

Adam Hommey’s Beginnings

Entrepreneur and author Adam Hommey began his entrepreneurial journey in 2003. Yet almost a decade later Adam found himself wondering where he wanted to go next. He didn’t have a vision. For a few years, all he used to get leads and share his ideas was podcasting. 

At this time, he was also posting frequently to his social media. When a friend remarked that he enjoyed seeing the “daily Adam,” he had an idea. Thus began a blog called the “Morning Adam.” For 90 days he cross-posted his social media posts onto this blog without specific marketing goals.

This helped Adam to release what was blocking him and just create.

[5:30] “I notice entrepreneurs find themselves on these plateaus, no matter what happens... when the dust settles, they find themselves at the exact same level of profitability or lack thereof—sometimes even the same dollar amounts—and they’re having the same conversations they’ve been having for five years.”

Groundhog Day

This revelation led to his book, which talks about the cycles entrepreneurs get stuck in. And when the actual holiday rolled around, Adam wasn’t fully ready to publish this book. However, he didn’t want to wait another full year to take advantage of the holiday. So he made time to launch it, anyway. 

[7:48] “The ‘how you’re supposed to do it’ is, in more cases than not, a permanent overreaction to a temporary blip on the radar. You can break those rules like I broke those rules getting the book done.” 

[8:10] “You are allowed to be unconventional. I created an entire marketing program that had no avatar, and no target market, and no product behind it--and that created my core following that is still the basis of my fan base for the Business Creator’s Radio Show to this day.”

Have You Instituted “Permanent Reactions”?

Adam shares with us a brief parable of a woman who cuts off the ends of her roasts before she cooks them. When her husband asks her why she does this, she answers that it makes the roast cook better. This is what she’s been told her whole life. In reality, what she didn’t know is that three generations back, during the Great Depression, her family began doing this because they couldn’t afford a bigger pot. It became a habit, or a “permanent reaction,” due to a temporary situation. 

[11:35] “That is what I think constrains us in many cases. I urge business creators, entrepreneurs, whoever you are, to look at the things you’re doing on a daily basis, and ask yourself continuously, ‘What would happen if we didn’t do this at all?’ And that creates a challenge. It helps to surface those things that may be permanent overreactions to temporary blips on the radar.”

Adam continues that not only does this give you an opportunity to see new, potentially more efficient, ways of doing things. It can also help you identify your real, high-value actions, so that you can do more of those. 

What Could You Have Someone Else Do?

When you take time to answer Adam’s question, you may start to realize that there are things you can move off of your plate. There’s no reason someone else can’t do the things that you don’t want to do,