Ramon Ray talks about how to get media attention when you're just starting out.  He urges us to distinguish what's your story? Do you have something to share? Can you speak in sound-bites? How do you showcase your body of work?  He articulates how to catch the attention of the right people.  It all starts with showing-up. Just show up for your local media and local events and meetings and then you have a foundation to build on.

Breanne will talk to us about how to look at testimonials in a whole new way. You want your prospective customers to be able to see themselves as your customer which is why customer testimonials are so important.  She will walk us though how to make customer testimonials the rule, not the exception.

There is a way to generate leads by by having speaking engagements where you don't speak?!? Absolutely! Cindy Noelk teaches us a way to generate leads at speaking engagements without speaking a word.  As a result Cindy has sky-rocketed her business in revenue and profitability beyond what many people could dream of. Find out how you can do the same.

John Briggs discusses how he navigated the stubbornness and mental dilemmas of selecting a niche.  When John did it, he noticed that his profits exploded.  John walks you step-by-step through how you can select your niche and what the experience is like prior to picking a niche and afterwards. In short he works less than 55 hours a week during tax season and he attributes it to having a niche...Oh and by the way his profit has nearly doubled in his business, too.  Work less, make more. John teaches us how.

We discuss how critical mentoring can be to your accounting practice, both to give and receive. Graeme Gordon brings his wealth of knowledge and experience gained from years of leadership in accounting.  It's paramount to your business to be a mentor to your clients; to go beyond just being a compliance or transaction based accountant. It's critical to find a mentor who's not ingrained in your industry to truly expand your knowledge base.

We discuss the role our personal relationships play in our business.  It is very important to understand the significance our marriages and relationships have in our professional lives. Ron, Mike, and Annette will discuss their own relationships and communications styles that can cause friction points which ultimately effect their ability to be profitable and successful in their business.

We talk about the shift you need to make in order to grow your business.  She says it's not your business at all, it's your mind that needs to shift.  The business will come into alignment.  Connie shares her personal story of how she no longer works for a thousand bosses, shes become the singular boss and as a result her business has grown tremendously.

Martin Bissett addresses the one biggest question that accountants and bookkeepers must ask themselves in 2017.  Hint: it's about the rise of the machines.  He shares a specific strategy for how accountants and bookkeepers can use this to grow their practice to the highest levels they've ever had if they're willing to answer this one question.

Wayne Schmidt explains the use of LinkedIn and why it is an extraordinarily powerful platform for building your brand and getting front page Google recognition.  Wayne goes into details for a properly set up LinkedIn page and on this episode you'll be able to follow along as we do it.  Make sure you have your computer at the ready because there's a lot of updates you'll have to do on your LinkedIn page to make it one of the best.

On this episode we interview Laura Elkaslassy and explore making a first hire.  Laura shares details on why we should delay on hiring the first person until we totally have down our expectations for the role this person will serve. and the methodology for bringing on the best.  Sometimes even with all the planning in place, we still make a bad choice. Laura shares a specific strategy for when all the things we’ve planned out for our new hire don’t work out and shows us exactly what to do. Welcome to episode 84 of the Grow My Accounting Practice.