Grow The Show

Editing and post-production by Podcast Boutique

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Every podcaster dreams of landing a guest spot on top shows and reaching a new audience, yet many fail because their pitches are copies of the many generic messages already flooding podcasts’ inboxes. In this episode, Kevin Chemidlin outlines his effective pitching strategy for standing out among the competition and increasing your chance of guesting on top shows. He identifies common pitfalls podcasters make and what they should be doing instead, highlighting the importance of authenticity and pitching to the right shows.

Listen now for Kevin’s tips for crafting a pitch that not only gets you noticed, but actually opens the door to guesting on top podcasts and growing your show!

Topics Discussed

• Common pitching mistakes and how to avoid them
• Kevin’s two-step pitching strategy
• Writing a pitch that gets a response
• How to increase your chances of landing a guest spot

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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Danny Miranda has interviewed some of the biggest names in podcasting, but it wasn’t popularity and a large audience that got him there. In this episode, he opens up about the interviewing style and strategic actions that led to the rapid growth of his show, The Danny Miranda Podcast. He delves into the art of engaging interviews, highlighting the importance of interview preparation for staying present and mastering the flow of conversation. Danny also reveals how he’s been able to secure high-profile guests like Gary Vaynerchuk and Alex Hormozi, and engage them in deep, impactful conversations that resonate with his audience.

This episode is full of tips for podcasters to improve their interviewing skills, choose the right guests, repurpose content on social media, and grow their show. Tune in to learn the secrets of Danny’s success!

Topics Discussed

• Interviewing Gary Vaynerchuk and more high-profile guests
• The importance of research for interviews
• Danny’s interviewing style and pre-interview preparation
• In-person versus virtual interviews
• Fundamental skills of great interviewers
• Choosing guests for your podcast
• Key actions that helped Danny grow his show
• The audio versus video podcasting debate 
• Repurposing interview clips on social media
  

Check out Danny Miranda’s course, Art of Interviewing!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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After 4 years of growing podcasts, Kevin has seen several growth trends come and go. Today, he's seeing 3 main strategies work well to grow podcasts. In this episode, he maps them out.

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Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

Summary

Podcasters can work so much on growing their show that they lose the excitement of their craft. Even Pat Flynn, whose adaptability has kept him at the forefront of the podcasting world for over a decade, has faced this challenge. So, how did he reignite his passion for podcasting and continue to grow his audience?

In this episode, Pat shares his journey of rediscovering joy in his work and keeping his creativity alive even during times of burnout. He delves into key strategies that have helped him grow his shows and create fresh content that stands out, including leveraging personal stories, engaging deeply with his audience, and various ways to incorporate video content.

Pat also gives invaluable advice on what every podcaster should be doing, from niching down for accelerated growth to utilizing relationships within their community. Tune in now for this insight-packed episode with Pat Flynn!

Topics Discussed

• Finding the fun in podcasting
• Reframing your beliefs about imposter syndrome 
• Why every content creator needs a podcast
• The role of community in podcast growth
• Do podcasters need to be on YouTube?
• Following new trends in podcasting
• Growing an audience by niching down
• Managing creativity with Pat’s 20% itch rule

Learn more from Pat Flynn on his YouTube Channel!

Connect with Pat Flynn on Instagram!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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This episode is a little bit different than normal: today, Kevin is being interviewed about how to grow your podcast audience and generate more revenue from your podcast.

Topics Discussed:

• The Podcast Ladder Framework: An overview of Kevin Chemidlin's four-step strategy for podcast success, focusing on retention, growth, and monetization.
• Clear Unique Premise (CUP): The importance of having a distinct and appealing podcast premise that immediately attracts your target audience.
• Listener Retention: Strategies for ensuring that once listeners hit play, they stay engaged and keep coming back for more.
• Participation vs. Promotion: Shifting the focus from self-promotion to active participation in relevant communities and platforms to naturally draw in listeners.
• Converting Listeners to Customers: Techniques for turning your audience into a customer base, including the role of sponsors and direct product/service sales.
• Growth Tactics Misconceptions: Debunking common myths around podcast growth and emphasizing what truly works.
• Monetization Strategies Beyond Sponsorships: Exploring various avenues for podcast monetization that extend beyond traditional advertising models.
• Building a Sustainable Podcasting Business: Insights into creating a podcast that not only grows in popularity but also contributes significantly to your business's bottom line.
• Practical Tips for Podcasters at Every Stage: Whether you're just starting out or looking to scale, Kevin shares advice applicable to podcasters across the experience spectrum.
• The Role of Social Media in Podcast Growth: Understanding how to effectively use social media not just for promotion but as a tool for engagement and audience building.

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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It is no secret that a great way to grow your show is to get on other podcasts and have podcasters as guests on your show.

Okay, so, you invited a guest on your show and completed the episode, now what? Your guest isn’t obligated to promote you. So, how do you create the best scenario for your guest to promote your show on their social media to help grow your show?

Most people will only promote you if it makes them look REALLY good and only if it takes the LEAST amount of work possible. So it is up to you to ensure these two points. There is however a lot more that goes into it than you think.

In today’s episode, our host Kevin Chemidlin will be explaining exactly how you can make sure your guests share your podcast on their social media.

Kevin will touch on how to get your guest excited about sharing your show on their socials, and how you can add so much value that your guest will WANT to promote your show instead of feeling obligated to.

Tune in to hear how to maximize your efforts after you’ve had a guest on your show, to grow your listenership!

Topics discussed in this episode:

• 2 main reasons why guests don’t share your podcast on social media.
• 4 reasons why guests aren’t excited about sharing your podcast.
• 3 steps on how to stand out as a podcast.
• Understanding your guest’s social media presence.
• How to make sure you are adding value.
  
  

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique⁠

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Don’t underestimate the power of your enthusiasm for podcasting. That could be the most foundational element that sets you apart from everyone else, giving you the ability to be consistent and innovative in growing your show.

However, if you’re listening to this podcast, you’re most likely a podcaster, and you know burnout is a real thing. So how do we maintain enthusiasm, and how do we creatively ensure we are being strategic about the growth of our show?

On today’s episode, we have invited the remarkable Lauren Passell.

She is the founder of Tink Media, a podcast growth company, and has been able to double a podcast’s audience by more than double in just one month. Yes, one month.

Lauren is a creative professional who has used her passion and enthusiasm for podcasting as the basis of her marketing strategies to help others grow their show by insane amounts. She has joined us for this episode to share the exercise that catapulted her passion for podcasting, as well as how you can channel your passion for podcasting for longevity.

She is also here to share the details of how she doubled an audience in one month with practical steps you can use today!

If you are in the business of wanting to grow your podcast and keep that initial passion and enthusiasm burning, this episode is for you.

Tune in to hear new and practical tips on how to grow your show and get inspired by Lauren Passell!

Topics discussed in this episode:

• The inception of Lauren’s podcast growth company
• How she helped one of her favorite podcasters grow their show by 160%
• Should you go to social media to find new listeners?
• Applying to be featured on popular platforms like Apple, Stitcher, and Spotify
• Using analytics to strategically promote yourself in certain countries
• How to sign up for podcast newsletters and their benefits
• Setting up podcast play dates
• Using data to promo swap from Apple or Rephonic
• How your enthusiasm and optimism go a long way in growing your show
• A challenge for you! 

Head to Tink Media’s website here to connect with Lauren Passell.

If you haven’t already, as mentioned in this episode, head to rephonic.com for resources on how to promo swap!

Apply to get your show featured on the podcast apps:

• Apple Podcasts
• Sirius/Pandora
• Amazon Music
• Note: since publishing this episode, Spotify has made their promo link inaccessible.

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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Summary

Many podcasters shy away from solo episodes because of the time it takes to come up with engaging content, but not tapping into the potential solo episodes offer is a missed opportunity to nurture relationships and convert listeners into customers. In this episode, host Kevin Schmidlin outlines the many benefits of solo episodes and shares a simple hack for podcasters to grow their list of solo podcast ideas — the calendar review method. He addresses the two challenges podcasters face when creating solo episodes, and gives advice on how to solve them. Tune in now to revolutionize your approach to solo episodes!

Topics Discussed

• Why podcasters shy away from solo episodes
• Advantages of solo episodes
• A weekly exercise for endless solo episode topics
  

Listen to Episode 128 of Grow the Show: Boost Downloads and Sales: The Power of Solo Episodes!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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Summary

Looking for new ways to monetize your podcast? Digital products may be your path to profit. Joining host Kevin Chemidlin in this episode to discuss everything podcasters need to know about digital products is Steph Taylor, a digital product strategist who grew a lucrative digital product business after not finding success through more traditional methods. She guides podcasters through the process for developing and launching digital products, diving into effective strategies, common mistakes, and actionable steps for unlocking this new revenue stream.

Steph also shares tips on creating content your audience will buy, executing an effective digital product launch, leveraging your podcast to increase sales, and more. Tune in now to learn how digital products can help you turn your podcast into profit!

Topics Discussed

• Podcast membership mistakes
• Lessons from launching digital products
• Challenges of scaling a business
• Designing and launching a digital product
• Evergreen model versus launch model
• Pre- and post-launch growth strategies

Listen to the Imperfect Action Podcast to hear more tips on growing your business!

Connect with Steph Taylor on Instagram!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

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Summary

Have your podcast downloads dropped? In this episode, host Kevin Chemidlin walks podcasters through his process for understanding the causes behind a recent drop in podcast downloads. Step by step, he covers various factors that can impact downloads: from podcast branding changes to episode completion rates, marketing and more. Plus, Kevin explains a significant change to Apple Podcasts that’s affecting the entire podcasting industry. Dive into this episode to address changes in your download numbers!

Topics Discussed

• Factors that can impact podcast downloads
• The importance of marketing for continued podcast success
• The effect of Apple’s iOS 17 update on podcast metrics
• Valuing self-worth beyond download numbers

Connect with Kevin on Twitter, Instagram, or LinkedIn