Grow The Show

Editing and post-production by Podcast Boutique

--

Are you charging a flat rate for every brand deal? Do you even know how much to charge in a brand deal? Or, are you simply struggling to land deals that are worth your time?

If so, you need to listen to this episode with creator and brand deal expert, Justin Moore of Creator Debates. He and host Kevin Chemidlin talk about how podcasters can monetize their audience, build lucrative relationships with brands, and negotiate brand deals with Justin’s proven strategies.

After listening to their enlightening conversation, you’ll understand the importance of knowing a brand’s goals, how to evaluate your worth and price your services, as well as how to interact with brands during negotiations and after campaigns have finished. Plus, find out what brands actually care about (beyond listeners and download stats), which type of campaigns you should be charging more for, and how to respond to the question, “how much do you charge?”

Tune in to learn how you can monetize your podcast with profitable brand deals!

Topics discussed in this episode:

• Justin’s experience with creators and brand deals
• The 3 types of campaign goals that brands care about
• Steps to negotiating a brand deal
• Understanding the psychographics of your audience
• Analyzing your worth to a brand and setting rates
• What podcasters can offer brands in their tiered packages
• Pitfalls of dealing with brands
• How to follow up with brands after campaigns

Sign up for Justin Moore’s free newsletter here!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

How do you describe your podcast to people? In this episode, Kevin shares a powerful but super simple tip to make your podcast more appealing to listeners. This small change to your podcast description could have a big impact, engaging new listeners and ultimately growing your audience. Discover this easy trick to boost interest and attract more listeners to your show!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

Are you consistently investing time on your content but not seeing the results in your business? This episode breaks down the five key components every content-driven business needs to increase sales, grow their audience, and build their brand. From long-form content to social media and email lists, host Kevin Chemidlin walks through each essential element and explains how they work together to fuel business growth. Tune in to learn where to focus your efforts and how you can transform your content into a powerful engine for success!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

It seems like everyone has a course these days, but not many people are doing them right. Jacques Hopkins, aka The Online Course Guy, knows that true success isn’t just about making sales—it’s about creating courses that deliver real results. In this episode, Jacques shares how he’s built a passive income stream from courses by prioritizing feedback, continuous course iteration, and adapting his marketing techniques. You’ll learn three strategies to sell your courses without a large audience, how to create online courses that convert listeners, and more. Tune in for invaluable insights on course creation and monetization!

Topics Discussed

• Characteristics of a good course
• Feedback as the key to long-term success
• Deciding when it’s time for a course update
• Developing effective content and bonuses
• How to find out why people aren’t buying your course
• Refining the marketing process to increase sales
• The pros and cons of memberships
• Should you give away your content for free?
• How to ethically create urgency in your marketing funnel
• Leveraging podcasting as a marketing platform

MORE FROM JACQUES HOPKINS:

Listen to Jacques’s podcast, The Online Course Show!

Get access to Jacques’s free training on building an online course business!

https://oc.show/workshop

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

⁠--

What approach are you taking as a podcaster: the expert or the explorer? As the expert, you’re the knowledgeable authority that listeners can trust; but as the explorer, you invite your audience to learn and grow with you on your journey. This episode breaks down these two powerful frames and discusses how choosing the right one can strengthen your personal brand, boost engagement, and increase revenue. Host Kevin Chemidlin dives into the strengths of each approach and shares which one might be the game-changer for overcoming imposter syndrome and connecting with your audience. Listen now to find out more!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

Chris Hutchins, founder and host of All The Hacks, scaled his show into a 7-figure business using only ads and affiliate revenue — that’s right, no courses or coaching services involved. In this episode, we dive into the strategies that have helped him reach 55,000 downloads per episode and sell out ad slots months in advance. Chris unpacks his success using the four steps of the Grow The Show podcast ladder framework, sharing tons of insights and tips for podcast growth, audience engagement, retention, and monetization.

You’ll get answers to the following questions and more: Are cross-promos or guest appearances more effective for growth? Do big names actually grow your podcast, or can solo episodes be just as impactful? How does YouTube compare to traditional platforms for audience growth and retention?

Plus, tune in to hear an underutilized strategy that could significantly boost your podcast’s reach and revenue!

Topics Discussed

• Behind the success of Chris’s All The Hacks podcast
• How Chris calculates his subscriber count
• The challenges of having a broad podcast audience
• Benefits of solo versus guest episodes
• Experimenting with intros to improve listener retention
• Podcast growth strategies that work (& ones that don’t)
• Chris’s approach to monetization and choosing sponsors

MORE FROM CHRIS HUTCHINS:

Connect with Chris Hutchins on Twitter!

Learn how you can work with Chris to elevate your podcast growth and monetization strategy!

https://allthehacks.ck.page/podcastconsulting

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

Wondering why your podcast isn't boosting sales in your business? Hint: it’s not just about getting more listeners or creating great content. In this episode, you’ll learn what’s missing from your marketing strategy and how to turn things around. Host Kevin Chemidlin walks you through the four stages of marketing, explains their role in turning your podcast into a sales engine, and shares effective strategies to integrate your podcast into an overall marketing plan.

Your podcast is a powerful marketing tool — tune in to find out how to maximize its potential and drive business growth!

Topics Discussed

• Misconceptions about the podcasting marketing and sales journey
• The 4 stages of successful marketing
• Effective lead generation tactics for podcasters
• How to integrate your podcast into your overall marketing strategy

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

A large email list or social media following means nothing if you don’t have the right strategy to back it up. After analyzing one client’s email content, host Kevin Chemidlin discovered how one simple change could significantly increase podcast downloads. In today’s episode, he shares this easy hack that led to a 20x increase in downloads and how to integrate it into your current email marketing strategy.

Don’t wait — find out how you can boost your podcast downloads with this game-changing hack!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

Have you ramped up your social media efforts only to see minimal engagement? This is a common mistake podcasters make when trying to grow their show. In this episode, host Kevin Chemidlin talks to social media strategist Katie Brinkley about her simple and effective approach to using social media for podcast and business growth. She outlines a four-post strategy that will turn your social media into a powerful marketing tool and drive real results. That means spending less time posting, avoiding social media burnout, and focusing on meaningful engagement!

Tune in for tips on creating impactful content, reaching your target audience, and more!

Topics Discussed

• How podcasters are using social media wrong
• Why posting less can actually grow your audience
• Creating content for and engaging with your target audience
• Social media audit: how to optimize your bio
• Katie’s four-post social media strategy
• Tailoring content for different social media platforms
  

MORE FROM KATIE BRINKLEY:

Learn more about Katie Brinkley and her book, The Social Shift, on her website!

Want more tips? Download Katie’s FREE Instagram Guide!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Editing and post-production by Podcast Boutique

--

In this episode, Kevin Chemidlin reveals the secrets to rapidly monetizing your podcast by attracting the right advertisers. Drawing from his extensive experience and success in the podcasting world, Kevin emphasizes the power of reverse engineering to identify potential sponsors. He introduces listeners to tools like Rephonic, which can help pinpoint podcasts with similar audiences, and shares strategies to approach companies already investing in podcast advertising. By the end of the episode, podcasters will have a clear roadmap to boost their revenue by securing the perfect advertisers.

Topics Discussed:

1. The importance of identifying the right podcast sponsors.
2. The distinction between "sponsors" and "advertisers" in the podcasting world.
3. The power of reverse engineering to achieve podcast success.
4. The significance of Rephonic and its graph tool in identifying potential advertisers.
5. Strategies to approach companies already familiar with podcast advertising.
6. The concept of "listeners also subscribed to" on Apple Podcasts.
7. The benefits of collaborating with similar podcasts to grow your audience.
8. The pitfalls of trying to figure things out from scratch versus building upon others' success.
9. The value of feedback: Engaging with your audience on platforms like YouTube.
10. The call to action: Encouraging listeners to leave reviews and share their experiences.

Resources:

• Use the Rephonic graph to identify podcasts that share the same audience as yours and collaborate with those creators to grow your podcast audience.

Connect with Kevin on Twitter, Instagram, or LinkedIn