In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success.

Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.

In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical.

Highlights:

[05:41] The State of Hiring in 2022

[11:44] Common Hiring Mistakes That May Be Getting In Your Way

[17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Randy Street (https://whothebook.com/)

[18:40] Sourcing to attract the right candidates for your open position

[25:09] Screening out who should move on and asking the right questions

[41:29] Building an interview process that helps you ensure values alignment

Visit getbreakthrough.com/resources for more private practice owner resources on hiring, marketing and financial planning.

Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.

Mike Fink, Department Chair at Lebanon Valley College, on the evolution of manual therapy, what future employers should look for in DPTs, and the academia versus private practice owner conundrum.

NY Private Practice Owner Kim Clark Sheds Light on How She and Husband and PT Partner, Jamie Clark, Built a Lifestyle Practice While Raising 4 Kids

Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden. Learn more at GetBreakthrough.com/Podcast

John Logar on Healthcare Trends in the US; 3 Ways to Grow Top Line Revenue; Advertising on TikTok or Google?

How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan. Learn More at GetBreakthrough.com/Podcast

2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS. Learn more at GetBreakthrough.com/Podcast.

Steve Mountain of MT Consulting discusses buyers and sellers perspectives in private practice acquisitions. Learn more about Steve by visiting mtbizbrokers.com and more about Breakthrough at GetBreakthrough.com/Podcast