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In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.

Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.

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Tune in to this episode for more insightful discussion covering:

• Content Creation on TikTok and Instagram

• Degree vs. experience — the best route depends on what works for you

• How to manage creative ideas to keep them going

• The importance of knowing your content pillars and how to use them in your business

• How and why to diversify your content strategy to generate client leads and connection

• Client work, brand deals, and creative ventures

• Expanding into educational courses and other income streams

• How to educate clients on the power of design

• The value of passion projects, and how to make time for them

• Tips for beginner creators, and ensuring longevity of your content.

Connect with our guest: 

Lucy Eden: Lucy Eden Design

Instagram: Lucy Eden | Brand Designer

TikTok: Lucy Eden (@lucyedendesign) | TikTok

Youtube: Lucy Eden Design - YouTube

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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