On this week’s podcast, we draw on Lisa’s years of flower farming experience to talk not just about growing flowers, but the business and practical tips needed to grow a profitable flower business. Lisa’s new book, The Cut Flower Handbook, is full of information on the growing side, and in our interview we talk about how to put it all together to sustain the passion with a profitable business. We discuss workhorse flower crops, when to harvest, how to ensure the best vase life, and the practical tips that will build a cut flower business and keep it going.

Over the years, Lisa’s farm, The Gardener’s Workshop, has grown to include online courses, seeds, and flower growing tools and supplies. Lisa is also the author of the books Cool Flowers, Vegetables Love Flowers, and The Cut Flower Handbook. She has been selling cut flowers since 1998, including to Colonial Williamsburg, florists throughout the Hampton Roads region, supermarkets, farmers markets, a members-only on-farm market, and a bouquet drop-off subscription service.

Connect With Guest:

Website: thegardenersworkshop.com

Instagram: @gardenersworkshopfarm

The Cut Flower Handbook

Order the book from Growing for Market- magazine subscribers always get 20% off all the books we sell.

Podcast Sponsors:

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For 33 years, Growing for Market Magazine has been the only publication focused solely on news and information for vegetable and flower market farmers. Published ten times a year with articles written by farmers, for farmers, whether you do farmers markets, CSA, farmstand, local wholesaling, or florist sales, subscribe to Growing for Market Magazine to learn from other farmers about growing, marketing, and the business of local farming.

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