Too many CSMs fall into the same trap. They build a brilliant relationship with one person inside the customer’s organisation, only to see everything fall apart the moment that person leaves. I’ve watched this play out for a decade and it still catches teams off guard.

In this Growth Pill, I break down how to turn a fragile single-threaded relationship into a strong multi-threaded one that protects your renewal and strengthens your influence inside the account.

You’ll learn:
• Why one strong relationship is never enough• How to use your existing champion to expand your reach• How to elevate conversations from tasks to value• Why a ready-to-run value story is your insurance policy

Follow for more fast, practical guidance to grow, retain and scale.