Chris Walker and Megan Bowen hosted Demand Gen Live again and tackled several detailed questions submitted in advance and live from our audience. Some of the topics we covered include: Why you should stop measuring marketing influenced revenue; LinkedIn spam; Marketing regression; How to create true buying intent; and Why not all MQLs and SQOs are created equal.

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Sangram Vajre, Co-Founder at Terminus, joined Chris Walker on State of Demand Gen to go into more detail about ABM - specifically tips for better execution and measurement. 

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On last night's episode of Demand Gen Live we hosted a live AMA and tackled topics such as: How to balance Brand and Performance, Measuring the effectiveness of LinkedIn and Facebook advertising, the LinkedIn algorithm and content distribution.

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James Hounslow, host of the Tech Sales Influencers podcast, interviewed Chris Walker the other week. They talked about what sales leaders who are focused on top of funnel should be doing to be most effective, how changes in the marketing department can have negative downstream effects, and how to command your buyers' attention in a way that provides value and changes perception.

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Chris and Megan powered through another Demand Gen Live last night to discuss the differences between Capturing Demand and Creating Demand. We also answered questions submitted in advance and live about: 

Assignments during the recruitment process for Director+ level roles; 

Podcasting in a saturated market; 

What creative works best for paid social campaigns; and 

How to get customer feedback as a marketer.

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Josh Wagner (Head of Partnerships @ LeadMD) joined Chris Walker for a short session on State of Demand Gen. They deep dive into Account Based Marketing (ABM) to discuss how it originated and has been used well, and poorly, especially in the B2B SaaS space. 

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Last night we continued Season 2 of Demand Gen Live with the AMA format. Chris and Megan tackled questions asked both before the show and live ranging from what demand REALLY means and how to create it with momentum to case studies and podcasts.

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Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors.

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Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketing. They discuss their thoughts on B2B influencer/user marketing and why SaaS companies in particular should be considering this approach.

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On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:  

-Brand, Demand, ABM - Where to focus?;  

-First 90 days as the first marketing hire; and 

-How the pursuit of ROI and Efficiency drives bad marketing.

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