You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.

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Best Moments:

(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points

(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group

(07:29) Speed to LinkedIn that night so your new connections actually remember you

(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails

(11:46) Smart due diligence: check which sponsors keep returning to the same event

(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everything

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