This week, we sit down with the man at the helm of one of the most interesting and exciting Swiss watch brands: Parmigiani Fleurier CEO Guido Terreni. Terrini stepped into the leadership role in 2020, a turbulent time for any brand, and since then has rapidly injected energy and excitement into one of the most credible brands born in the 1990s. We chat about Terreni's strategy and the opportunities that the excitement around the Tonda and the Toric provides. We also touch on what it's like to have the King of England send his watch in for service and why a Parmigiani Fleurier boutique on Macchu Picchu isn't out of the question.

Before that, Andy and Felix talk GPHG, the unusual launch of the Universal Geneve Polerouter and Tony Traina 2.0.

Show Notes: https://www.otpodcast.com.au/show-notes

• Tony's new newsletter, Unpolished (4:41)

• The Universal Geneve Polerouter relaunch (and Felix's well-timed article) (7:03)

• The Polerouter Reference Website (8:53)

• The GPHG winners (11:39)

• Guido Terreni, Parmigiani Fleurier interview (17:40)

• Parmigiani Fleurier

• Parmigiani Fleurier on Instagram

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