Guillaume Cabane, aka G, is a well known name within the world of SaaS. He's also well known by his other name, The Mad Scientist, for his original and out of the box experiments in marketing; he doesn't follow the playbook, he rewrites it.

Having recently joined Drift as VP of Growth, G shares with us his insights on growth marketing and how he’s planning to build up the growth function at Drift, including:

- Why G decided to join Drift

- How he handled his first 100 days as the founding member of their growth team

- The purpose of growth marketing at Drift and its role within their monthly product launches, known as marketable moments

- How the team operates inbetween other functions and the SLAs they use to align sales and marketing

- Some of G’s craziest experiments he’s run while at Drift

- The big challenges facing growth marketers

- How G plans to build out the growth team during 2018

- The inside scoop on his famous hot coffee experiment

The Growth Hub >> www.advanceb2b.com/thegrowthhub

Advance B2B >> www.advanceb2b.com

The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Edward on Twitter >> twitter.com/NordicEdward