In this episode of the CBJ Podcast, we’re chatting with Jean-Marc de la Plante, who is a business leader in the Canadian climbing gym scene. He owns or co-owns several gyms in Canada under the UPLIFY development banner: three Allez Up gyms (Montreal), two Seven Bays Bouldering gyms (Halifax), two BoulderHouse gyms (Victoria), Up The Bloc (Mississauga), The Rock Oasis and Joe Rockhead’s (Toronto). A developer of facilities spread all throughout the country, de la Plante shares some insights in this interview on what he looks for when considering a new market or region for a gym, the evolution of the climbing gym industry in Canada, and what he appreciates most about climbing and gyms. Our host is Holly Yu Tung Chen with music by Devin Dabney, and sponsors Kilter and Vertical Solutions.