Hacking Self Storage

As ever ... There was some positives and some negatives this week and I share them all in the podcast

Press that play button :-)

Dean

Julia West is the HR & Operations Manager of Fort Knox Self Storage. She's an experienced Operations and Human Resources Manager with a demonstrated history of working in the Self Storage and Tourism Industries. For the past 6 years, she had given up her bed to sleep on the cold harsh concrete of the MCG, in support of the Melbourne City Mission and Sleep At the G event, in a quest to raise much-needed funds and awareness to end youth homelessness. She also inspired other asthmatics and people with other chronic illnesses to take control of their lives and understand that it is possible to live a relatively healthy and active life.

On today's Podcast

04:16 – Getting to know Julia West 05:52 – Julia's #1 Superpower 06:25 – The biggest lesson she had learnt in her career 06:58 – How did Julia get into the Self Storage Industry 10:42 – Julia's presentation at the FEDESSA Conference 16:33 – About Fort Knox Storage 17:14 – About Mobile Storage 32:03 - A bit of advice to Self Storage owners 36:59 - About Global Ballooning Australia 38:59 - One thing that she wishes she could've known when she started in the industry 40:56 - QuickFire Round – Five Questions for Fun

Books Mentioned:

The Thank You Book - https://www.amazon.com/Thank-You-Book-Meaningful-Purposeful/dp/1563526514 Who Moved My Cheese - https://www.amazon.com/Moved-Cheese-Spencer-Johnson-M-D/dp/0743582853

Links Mentioned: Julia West - https://au.linkedin.com/in/julia-ovens-59bbb649 Fort Knox Self Storage - https://www.fortknoxselfstorage.com.au/

Hey hey, Happy Monday!

Great week for figs ... Not so great for move ins.

Here is the link for the Motivate Me Podcast - http://traffic.libsyn.com/motivatemeuk/MOTIVATE_ME__-_INTRO.mp3

Enjoy chaps

Dean

Matt Barnett is the Founder/Papa Bear of Bonjoro. Bonjoro is a video messaging app that allows you to record one on one personalized video messages for your customers. A platform for gathering user-generated videos in the form of surveys and questionnaires. By using this tool, it helps you to connect with your customers in a personalized way.

On today's Podcast

04:45 – Getting to know Matt Barnett

07:55– Matt's #1 Superpower

09:05 – The biggest lesson he had learnt in his career

14:53 – About Bonjoro

20:34 - Ideas of Bonjoro

23:54 - Businesses that benefit from using Bonjoro

29:55 – Bonjoro advertisements

34:37 - Cost of Bonjoro

36:37 – Quick Fire Round - Five questions for fun​​​​

Books Mentioned:

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz - https://www.amazon.com/Hard-Thing-About-Thi​​ngs-Building/dp/0062273205

Links Mentioned:

Bonjoro - https://www.bonjoro.com/

Matthew Barnett on Linkedin - https://au.linkedin.com/in/mbjbarnett

​​

I'm away this week … but the show must go on :-) Excellent week for the quotes … Not so great for other metrics

Enjoy

Dean

Greg Merrilees is the founder and director of the Studio1 Design. The company designs websites — not just good looking websites, but with smart marketing and direct response elements on it.

The Mission at Studio1 Design is to help create the online presence you deserve that not only captures who you are and the incredible offer you have but boosts your bottom line.

In over 20 years of experience in Design and Online Marketing goes into the magic that they create for their clients. And over the past few years, they have designed around 1500+ websites.

Browse Studio1Design portfolio to see some amazing transformations with before & after design case studies here: https://studio1design.com/case-studies/

On today's Podcast

05:00 – Getting to know Greg Merrilees

07.05 – How did Greg get into design and where did he get this passion from?

08:25 – Greg's Number 1 Superpower

09:37 - The biggest lesson he had learnt in his career

13:01 – Biggest mistake that Greg sees that other people make on their websites

17:53 - Greg gives the "Five - Must Have" for listeners

18:14 – 1st "Must-have" is Clarity

21:47 – 2nd "Must-have" is Lead with value

24: 53 – 4th "Must-have" is Strategy

26:39 - 3rd "Must-have" is Trust-building persuasion elements

30:18 – 5th "Must-have" is Design

32:42 – QuickFire Round – Five Questions for Fun

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4

Links Mentioned:

Studio1design.com [email protected]

Are you charging enough insurance?

Are you underselling your unit prices ...

... Listen to my ahh ha moments ... How I went from £67k revenue to over £130k with these simple two changes

Enjoy

Dean

I love doing these deep dives in to my monthly figures .... "There is gold to be had in them there data" :-)

January figures ... Enjoy

Dean

Geoff Ramm is a specialist speaker in Customer Service and Marketing and the creator of Celebrity Service and OMG Marketing.

He is a multi-award winning speaker who has challenged audiences across six continents to look deeper, think smarter and create better, leaving you with the mindset to continually stay ahead of the competition.

Geoff always personalizes each presentation to your theme to ensure lasting impact with high takeaway value. He knows that the only way to get more customers is to create the best marketing and excellent customer service which leads to a successful business.

Geoff Ramm has spoken around the world for clients including Honda, British Airways, TATA, SAGE, Tiger Brands, Goldwell, and Dixons Carphone. He's the youngest ever President of the Professional Speaking Association UK and was recently awarded the PSAE (Excellence) award, as well as being a UK Enterprise Ambassador.

On today's Podcast:

03:56 – Getting to know Geoff Ramm

07:35 – Geoff's #1 Superpower

12.05 – The biggest lesson he had learnt in his career

16:13 – Why customer care is important

20:48 – About Celebrity Service and OMG Marketing

30:04 - Examples of OMG Marketing

34:21 – How to have a Celebrity Service in the self-storage industry

39:03 - How to have an OMG Marketing in the self-storage industry

44:00 – QuickFire Rounds – Five Questions for Fun

Links Mentioned:

Geoff Ramm Website - http://www.geofframm.com/

Geoff Ramm on Twitter - https://twitter.com/GeoffRamm

Geoff Ramm on YouTube - https://www.youtube.com/channel/UC8k9VJXSjuDK96F8hLAe1lQ

Geoff Ramm on LinkedIn - https://www.linkedin.com/in/marketingspeakermarketing/

Geoff Ramm on Facebook - https://www.facebook.com/geoff.ramm.5

Thats right ... we had a positive 550 this week

Find out everything else buy pressing play

Have a great week

Dean