Hacking Self Storage

So in this episode we talk about monthly figs, what I am doing in terms of staff in the coronavirus and much much more ... we even talk about me not been here if it wasnt for hitler ... Yeah wierd thought process I know but blooming true

Hope you enjoyed the value bombs

Dean

Hey,

I hope everyone is well fit and healthy

I have a message on this podcast that will create you legacy in your area and make you stand out!

Enjoy

Dean

Hey

I hope you are all well and safe in these uncertain times.

This episode is going through exactly what we are doing to come out of this stronger

Wishing you the best of health

Dean

Hey there,

I hope everyone listening is safe and well!!

Weve had a lot of customers move out this week ... Love to hear whats been happening in your store

Loads of Deanie love ;-)

Wow, firstly I hope you're ok.

This podcast has 3 sections -

1 - Storage what we are doing We talk here about the systems we are putting in place and how to handle the problems that are going to come

2 - Operating costs - The 3 D's What can you Delay Delete Or Discount

3 - How to be proactive as a business owner An exercise that you must do to help your business

Seems pretty weird talking about figures at this time. I will do a special Coronavirus podcast on Thursday this week and the actions we are taking in our facilities

Stay safe

Dean

Anne Ballard is the president of marketing, training, and developmental services for Universal Storage Group. A management company that operates 60-plus facilities in 14 states and overseas.

Anne has served on the Self Storage Association Board of Directors and is a two-term past-president of the Georgia Self Storage Association.

Anne Ballard is also known in the Self Storage industry as the "The Hat Lady."

Anne is a leader and widely respected in the storage industry as a proven marketing expert.

On Today's Podcast

01:30 – The Key Performing Indicators that Anne looks at

06:10 - Universal Storage price increase

07:47 - A bit of advice from Anne

08:39 – How to improve the sales process

14:36 – About Self Storage Insurance

16:55 –The feasibility study

22:32 - The lease rate

24:44 - The one thing that she knows now that she wishes she has known when she first started

26:10 - Quick Fire Round – Five Questions for Fun

Books Mentioned:

The Hat Lady Speaks: Marketing & Managing Self-Storage - https://www.amazon.com/Hat-Lady-Speaks-Marketing-Self-Storage/dp/0977157857

Links Mentioned:

Anne Ballard on LinkedIn - https://www.linkedin.com/in/manneballard

Universal Storage Group - https://universalstoragegroup.com/

This episode goes a little deep but I think its important to talk about

Been a great week for us ... press that play button and il tell you all about it

Loads of storage love

Dean

Anne Ballard is the president of marketing, training, and developmental services for Universal Storage Group — a management company that operates 60-plus facilities in 14 states and overseas.

Anne has served on the Self Storage Association Board of Directors and is a two-term past-president of the Georgia Self Storage Association.

Anne Ballard is also known in the Self Storage industry as the "The Hat Lady." She is a leader and widely respected in the storage industry as a proven marketing expert.

On Today's Podcast

03:00 – Getting to know Anne Ballard

05:27 – Anne's #1 Superpower?

06:07 - The biggest lesson she had learnt in her career

10:49 – About Universal Storage

20:44 - Prices displayed on Universal Storage Group website

25:02 - Universal Storage Group Advertising

29:47 - Universal Storage Group Marketing

Books Mentioned:

The Hat Lady Speaks: Marketing & Managing Self-Storage - https://www.amazon.com/Hat-Lady-Speaks-Marketing-Self-Storage/dp/0977157857

Links Mentioned:

Anne Ballard on LinkedIn - https://www.linkedin.com/in/manneballard

Universal Storage Group - https://universalstoragegroup.com/

Boy can I talk ... I dont think I left anything out in this looonnnggg episode. I think I covered all bases

Some really interesting data in regards Google and Word Of Mouth

Enjoy

Dean