Hacking Self Storage

Laura Brooks is the Strategic Account Manager at Boxwell. With a background in medical sales and an 'anything-is-possible' attitude, Laura started working with Boxwell in 2017. She and her husband moved from Atlanta to Colorado in 2007 in search of outdoor adventures, and she hasn't looked back. She enjoys biking and hiking (for as long and as far as her 8-year-old son will allow), gardening, paddle boarding, camping, and taking care of their 2 dogs, 3 chickens, and 1 duck. On today's Podcast... 03:43 - Getting to know Laura Brooks 08:45 – About Boxwell 11:58 – About shipping containers 27:56 – Containers Price 28:49 – How to contact Laura or Boxwell 31:01 – Quick Fire Round – Five Questions for Fun Books Mentioned: Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback by Simon Sinek - https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Links: Laura Brooks on LinkedIn: https://www.linkedin.com/in/laura-brooks-96153821/ Boxwell Website: https://boxwell.co/ Boxwell on Youtube: https://www.youtube.com/channel/UCC4bn6qdcBZY9Lgj8zpzYEA

Good morning Storage World!

We had an awesome figure this week,

And it's like we are back on track.

Enjoy this episode!!

Loads of Deanie love ;-)

Kerry Archer runs a company called StorageBox Marketing and they specialize in paid marketing for Self Storage Companies across the UK. StorageBox Marketing is the UK's first dedicated online paid marketing specialist for the Self Storage Industry providing industry-specific paid marketing expertise on Google Ads and Bing Ads. StorageBox Marketing has been heavily immersed in digital marketing since 2013. Since setting up their 1st Google ads campaign to help a few local businesses, they became intrigued as to how easy it was to jump to the top of page 1, despite what other big players were doing with their deep financial pockets. They LOVED that smaller businesses could use the platform to compete with the larger dominating companies and embarked on a journey that has led them to help over 120 companies explode their online leads, maximize their return on investment and increase their profitability all whilst enjoying the challenge of helping David triumph over Goliath! On today's Podcast 01:51 – Getting to know Kerry Archer 03:06 - How did Kerry get into the paper clicks advertising 06:36 - About Bing Advertising 11:12 – The biggest lesson she had learnt in her career 12:41 – Kerry's #1 Superpower 13.36 – About her Agency 14:06 – About website traffic 19:33 – About offers 23:46 - The Key Performance Indicators she looks at 30:35 - A bit of advice to Self Storage owners 31:37 - One thing Kerry knows now that she wishes she'd known when she first started in the industry 32:06 – Quick Fire Round – Five Questions for Fun Books Mentioned: The Untethered Soul: The Journey Beyond Yourself Paperback by Michael A. Singer - https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379 Links Mentioned: StorageBox Marketing Website - http://storageboxmarketing.com/ Kerry Archer on LinkedIn - https://www.linkedin.com/in/archerkerry/

Good morning everyone!

I hope you are all safe, fit and well!

Here's my Coronavirus update and my weekly figs

Enjoy,

Dean

John C. Lindsey is the Co-Founder and President of Lindsey Self Storage Group John C. Lindsey graduated from the College of Charleston with a degree in Business Administration with a Commercial Real Estate Development Concentration.

Licensed since 2008, his only focus has been self-storage as he has explored brokerage, consultation, development, and management over the past decade while working on various projects throughout the world.

John is a member of the North Carolina, South Carolina, and National Self Storage Associations, as well as a Board Member of the national Self Storage Association, the NCSSA, and Former President of the SSASC.

On today's podcast: 02:12 – Getting to know John C. Lindsey 05:21 - The biggest lessons he had learnt in his career 07:13 – A bit of advice from John 08:45 – About non-recourse debt 10:45 – John's #1 Superpower 11:50 –About Lindsey Self Storage Group 12:46 – Starting a new self-storage facility 14:57 - The most important factors to consider 20:27 – How Covid19 affects the Self Storage industry in the United States 26:38 - One bit of advice from John to storage owners 29.01 - About automated facilities 33:10 – The one thing he knows now about the self-storage industry but he didn't know at the beginning 34:05 – Quick Fire Round – Five Questions for Fun Books Mentioned: Zero to One: Notes on Startups, or How to Build the Future Hardcover by Peter Thiel - https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296 Links Mentioned: Lindsey Self Storage Group - https://lindseyselfstoragegroup.com/ John C. Lindsey Email Address: [email protected] Call John at 919-381-7799

Hey there,

I hope everyone's listening is safe and well!!

Loads of Deanie love ;-)

Anthony Adams is the Co-founder of Engage Management Services. He had over 10 years of experience in the self-storage industry and developing & managing over 17 different storage operations within the UK. Anthony has an excellent understanding of what makes a successful storage operation, exemplified by Engage Management's varied & growing client base. His core expertise lies in the development and implementation of marketing and operational strategies to ensure the successful transition of self-storage facilities from the launch phase through to maturity. On today's Podcast: 01:57– Getting to know Anthony Adams 02:40– Anthony's #1 Superpower 04:21– The biggest lesson he had learnt in his career 05:29– How did he get into the storage industry 05:54– How Anthony started Cofound Engage 17:20– Tip from Anthony on how to best serve the customers 20:48– Advertising 28:07– About Offline Marketing 32:37– Offers 35:36– Pricing on the website 41:19– Key Performance Indicators that Anthony looks at 44:42– A bit of advice for the Storage Owners 45:44- Tip to improve marketing 48:30- One thing that he knows now about the industry, but he wishes he knew when he started 49:18- Price increase interval 53:51– Quick Fire Round: Five questions for fun Books Mentioned: Blink: The Power of Thinking Without Thinking by Malcolm Gladwell - https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669 Links Mentioned: Engage Management Services Website - http://thisisengage.co.uk/ Anthony Adams on LinkedIn - https://www.linkedin.com/in/anthonyvjadams Anthony Adams Email - [email protected]

Good morning Store Nation!

I hope you are all safe and well.

I honestly don't know if this week has been a good week or a bad week

Have a listen

Loads of storage love

Dean

This is a beauty of an episode.

Loads of valuable information for running a storage facility in this crazy time.

Hers the links -

SSA - https://www.ssauk.com/

Cristel Lands sales training - https://selfstoragetraining.thinkific.com/collections

Covid19 news - https://www.ssauk.com/covid-19/

Enjoy ... any questions fire away [email protected]

Dean

Hey Store Nation

I hope you are all safe and well in this crazy time.

I honestly dont know if this week has been a good week or a bad week ... I have nothing to compare it against.

Low move outs so thats a bonus ... Have a listen

Loads of storage love

Dean