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When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019.
From gin and tonics to espresso martinis and margaritas; whatever your poison is Tip Top has it covered online, in-store, and even in the air.
Neal Cohen, co-founder and chief brand officer sat down with Adweek’s community editor, Luz Corona and senior producer Al Mannarino for a special episode of Yeah That’s Probably an Ad.
The trio cracked open a cocktail and discussed the power of brand partnerships, the growth of the ‘ready-to-drink' category, and what it was like to launch a business just on the cusp of the pandemic.
Cohen also revealed where he gets the inspiration for new flavors and the challenges of bringing a new brand to market for the first time.
Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.
Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.
Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.
Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.
Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.
Hosted on Acast. See acast.com/privacy for more information.
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When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019.
From gin and tonics to espresso martinis and margaritas; whatever your poison is Tip Top has it covered online, in-store, and even in the air.
Neal Cohen, co-founder and chief brand officer sat down with Adweek’s community editor, Luz Corona and senior producer Al Mannarino for a special episode of Yeah That’s Probably an Ad.
The trio cracked open a cocktail and discussed the power of brand partnerships, the growth of the ‘ready-to-drink' category, and what it was like to launch a business just on the cusp of the pandemic.
Cohen also revealed where he gets the inspiration for new flavors and the challenges of bringing a new brand to market for the first time.
Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.
Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.
Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.
Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.
Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.
Hosted on Acast. See acast.com/privacy for more information.
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