Everyone wants to reverse engineer the successes of the most rich and famous people in the world...

That strategy might look good on the surface, but in reality, it never works. You and I can never be Jeff Bezos or Elon Musk - and we shouldn't want to be! The secret to success is to be yourself. You can only be you.

In this episode, I'm contrasting two ways I've gone about building my business. One leads to misery. The other one might not seem like it should work, but it's how I've enjoyed the most success. If you focus on building your business from a place of creation instead of a place of desperation, everything changes. Your life and business change when you set out to create something meaningful, not just make profits.