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On this episode of the Registered Ranching Podcast, we're joined by the one and only Jess Pryles — founder of Hardcore Carnivore, author, TV host, and passionate beef advocate. Originally from Australia, Jess made her way to Texas and dove headfirst into the world of meat, fire, and flavor. We talk about how she built her brand from the ground up, what makes Texas beef culture unique, and how she's using her platform to support ranchers and educate consumers around the world. Whether you're a pitmaster, producer, or just a fan of bold flavor, this episode’s got something for you.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.