On today’s episode, Dr. Robert Cialdini, author of “Influence: the Psychology of Persuasion” and “Pre-suasion”, takes us through his journey of discovering his passion for understanding human behavior, and how to harness the power of influence to positively affect ourselves and those around us. He sits down with Chris and breaks down what to expect from him as a speaker at this year’s Top Dog event in LA, including the discussion around the 6 universal principles of influence, and how dealership service departments need to implement these principles to achieve greatness. Chris and Dr. Cialdini get excited about Dr. Cialdini’s book, “The Small Big”, co-written with Steve Martin and Noah J. Goldstein, which uncovers the endless possibilities of making the biggest changes with the smallest of actions, in combination with the 6 universal principles of influence. Make sure you stay tuned, because Dr. Cialdini shares a story with a powerful secret, so we know you won’t want to miss it.

Want to hear more from Dr. Cialdini on the Power of Persuasion? Visit www.chriscollinsinc.com/topdog2021 to get your tickets to this year’s Top Dog Event, and we’ll see you there!