Podcasting has never been a simple “hit record” and you’re done kind of game but the introduction of video has definitely added a new layer of complexity.

The trick is remembering why you’re doing it and who you’re creating for, even when the industry is noisy with trends, hype, and “must‑do” advice.

I recently sat down with Matthew McLean, co‑host of Podcraft, to unpack the state of podcasting right now.

From the ongoing debate about whether we should even be calling it “podcasting” anymore, to how video, monetisation and platform politics are reshaping the space.

We also dive into practical tools and tactics that are helping creators right now, and share why we both think podcasting still has a powerful future if you focus on the fundamentals.

What we cover in this conversation:

Is the term 'podcast' dead?

• Why some industry voices are pushing for a rebrand and why many creators (us included) aren’t convinced
• Why changing the name ignores the strength of the term 'podcast' and its long and impressive history

Video vs. Audio‑Only Content

• Why video is valuable but not a dealbreaker for growth
• The hidden complexity of adding full‑length video to your workflow (and why it’s okay to start audio‑only)
• Why consistency trumps video for long‑term audience building

Monetisation Challenges with Video

• Why dynamic ad serving doesn’t work on major video platforms
• How video‑first strategies can unintentionally block traditional podcast ad revenue streams
• When baked‑in ads make sense and when they don’t

Platform Control & Algorithm Shifts

• How YouTube and Spotify are shaping video podcasting for their own monetisation goals
• Why relying on a single platform’s algorithm is risky for podcasters

Championing Audio‑First

• Audio as an escape from screens and the pace of short‑form, addictive content
• Why long‑form, relationship‑driven podcasting is still a competitive advantage

Tools & Workflow Essentials

• ChatGPT for content ideas (without losing your own voice)
• Adobe Enhance for audio cleanup
• Canva for quick visual creation
• Why reliable gear you know well often beats the latest shiny tech

The Growing Complexity of Podcasting

• How the industry has changed from the “simpler days”
• Balancing innovation with making podcasting accessible for new creators

Hope you enjoy the conversion and make sure you...

Check out: PodCraft & The Podcast Host

Check out: The Indie Podcasters Survey

EPISODE CREDITS:

Hosts: Rachel Corbett & Matthew McLean

LINKS & OTHER IMPORTANT STUFF:

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: [email protected]

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.