🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Justin Feichter started Providence Roofing just over a year ago — after getting pushed out of his last company as a minority partner. In his first eight months he realized his pricing was completely wrong, rebuilt his systems on the fly, and crossed $1.2M in revenue. He's still in the field every day. This is a real-time look at what it actually takes to build a blue-collar business from the ground up — the pricing mistakes, the social media strategy that's working without a budget, and what happens when you refuse to quit. -- 🕐 TIMESTAMPS 🕐 -- 00:00 Intro & Background 06:00 Year One Pricing Mistakes 12:00 Hiring for Your Weaknesses 18:00 Trades as the New Goldmine 24:00 Competing on Price 30:00 Retention & Relationships 36:00 Technology & Systems 42:00 Tax Strategy 48:00 Sales Process & First Contact 54:00 Vendor Strategy 01:00:00 Close Rate & Lead Sources 01:06:00 Social Media & Content 01:12:00 Goals for 2026 01:17:00 Lead Gen & AI — Tommy's final word 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/