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He Sold His Newsletter To Barstool, Then Bought It Back
Tyler Morin is the founder of The Water Coolest, a newsletter that offers irreverent takes on business and finance news. He shares insights on audience growth, monetization, Barstool Sports’ acquisition, reclaiming his newsletter, and the future of ad-driven and B2B content.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to Tyler Morin and Water Coolest
02:59 The Journey to Founding Water Coolest
06:03 Building an Audience: Strategies and Insights
09:01 Monetization and Transitioning to Full-Time
12:00 Early Sponsorships and Learning from Mistakes
14:58 Crafting an Irreverent Newsletter
17:59 The Evolution of Humor in Newsletters
22:48 Navigating Acquisitions: The Barstool Experience
30:11 The Changing Landscape of Ad Rates
34:41 Building a Newsletter at Barstool
39:46 The Return of The Water Coolest
42:50 Consulting: Helping Others Build Their Media Businesses
View all episodes
By Matt McGarry and Ryan Carr
5
3636 ratings
Tyler Morin is the founder of The Water Coolest, a newsletter that offers irreverent takes on business and finance news. He shares insights on audience growth, monetization, Barstool Sports’ acquisition, reclaiming his newsletter, and the future of ad-driven and B2B content.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to Tyler Morin and Water Coolest
02:59 The Journey to Founding Water Coolest
06:03 Building an Audience: Strategies and Insights
09:01 Monetization and Transitioning to Full-Time
12:00 Early Sponsorships and Learning from Mistakes
14:58 Crafting an Irreverent Newsletter
17:59 The Evolution of Humor in Newsletters
22:48 Navigating Acquisitions: The Barstool Experience
30:11 The Changing Landscape of Ad Rates
34:41 Building a Newsletter at Barstool
39:46 The Return of The Water Coolest
42:50 Consulting: Helping Others Build Their Media Businesses
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